Social Media Specialist

JOB REQUIREMENTS: Description Social Media Specialist At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. As our Digital Center of Excellence (COE) continues to grow, we are adding a Social Media Specialist to support our Diving Business Unit and help strengthen the digital presence of the SCUBAPRO brand. SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years. Check us out at SCUBAPRO or find us on Instagram, Twitter, Facebook or YouTube! Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. What you will do: The Social Media Specialist for Scubapro, builds brand preference and ultimately revenue by planning, creating, and publishing content on aligned-on social media platforms; manages community engagement; creates and maintains a strong, positive brand presence. Strategy development: Develops and executes organic social plans, which includes developing content and publishing on each platform; contributes to the development of social media strategies. Marketing Activation: Contributes to marketing activation planning, aligning organic social plans to support marketing campaigns and goals. Content Creation and Management: Drives year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences, increasing reach and engagement. Community Engagement: Listens, engages, and responds to online conversations with consumers, as appropriate. Visual Content Development: Develops graphics and other visual elements for social posts as needed or collaborates with others to do so. Performance Analysis: Analyzes performance against KPIs monthly, using internal tools and native platform reporting, as needed. Optimizes plans using learning from analysis. Best Practices and Trends: Identifies and analyzes social media content development and publishing best practices and trends; shares with team, stays up to date with changes in key social platforms and proposes relevant plan changes. Customer Service Partnership: Partners with customer and technical service teams to enable response to direct consumer messages. Appropriately uses approved AI and other digital... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/D53D6009E22C4883