
Global Product Marketing Manager - Services
Westerville, OHJobSeen 5 days agoSeen in employer's feed 5 days ago
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Job overview
The Global Portfolio Marketing Manager – Services serves as the Services portfolio expert for customer applications, market trends, competitive positioning, buyer personas, and product positioning. The role leads marketing strategy and initiatives, including value propositions, collateral, sales enablement, go-to-market plans, events, and campaigns, to support business and revenue goals. It also partners with sales, offering management, and regional marketing teams to develop and improve portfolio programs and customer-facing materials.
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Full job description
Job Description Position Summary: The Global Portfolio Marketing Manager - Services serves as an expert for the Services portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals Responsibilities: * Own business relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the portfolio. * Develop comprehensive product launch and program plans for new and existing services that drive a solutions marketing mindset across the business unit. * Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Services. * Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement. * Competitive analysis and positioning strategy * Research market trends, industry trends, and competitive landscape. * Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams. * Work closely to enable sales teams via training materials and tools for solutions. * Develop sales tools and materials, including presentations, brochures, and case studies. * Assist in creating sales strategies and tactics to effectively position and sell solutions. * Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies. * Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams. * Support regional marketing programs to address market opportunities and customer needs. * Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other. * Other duties and responsibilities as assigned Qualifications: - * Minimum 5 years experience in product marketing, engineering, or product management for B2B in a technical industry. * At least 3 years in Enterprise Software Product Marketing role within an industrial class solutions setting (Advanced Systems Control and/or data Centers would be a plus). * Engineering background a plus. * Strong presentations and public speaking skills. * Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences. * Ability to create value propositions and messaging strategies. * Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships. * Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results * Highly collaborative, able to work across functional teams * Must be able to prioritize many projects and work well under pressure. * Proactive communicator with strong attention to detail. * Ability to
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