Social Media Content Creator

Overview

The Social Media Content Creator (NYCPM, FCNY, GSSW) at Touro University is responsible for developing, implementing, and managing the social media strategy for three specifiic accounts, including creating content, monitoring messages, competitor analysis, and community activity, to build engagement. This position plays an important role in getting Touro's message and brand out to our target audience. The Instagram (IG) accounts support our SEO efforts and our broader web presence, while also providing dynamic content for the website. The accounts this position is responsible to manage and grow are:

• New York College of Podiatric Medicine (NYCPM), a four-year medical college for podiatry. Located on East 124th Street in Harlem.

• Foot Center of New York (FCNY), a community-based clinic specializing in lower extremity, foot and ankle care. Located next door to NYCPM on East 124th Street in Harlem.Graduate School of Social Work (GSSW), a graduate master's program for social work with cohorts of students online, and on the Midwood Brooklyn and Times Square campus.

While NYCPM and GSSW focus primarily on prospective students, current students, alumni, faculty, and staff, the FCNY site requires a little bit of a different approach focused on patient engagement, community awareness, and podiatry services. This position is housed in the web department and reports to the Social Media Manager. This role works closely with the Communications department and the individuals there that manage Touro's main social channels, as well as the schools represented.

Responsibilities

• Communicate and coordinate with faculty, staff, and students from each school.

• Develop a strategy for each Instagram account tailored to the school's audience and objectives.

• Maintain a content calendar for each Instagram account ensuring a consistent flow of timely and evergreen content.

• Create and curate social media content, inclusive of posts, reels, stories, and highlights, that engages the target audience, including students, alumni, faculty, staff, and potential patients.

• Monitor and respond to messages, comments, and inquiries, ensuring appropriate follow up when needed.

• Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what's happening on campus.

• Engage with students and alumni, liking, commenting, and reposting as necessary and appropriate.

• Monitor social media trends and identify opportunities to increase our reach, followers, and influence.

• Use social media analytics tools to track and measure the success of social media campaigns, and report findings to the marketing team.

• Create videos for Instagram and websites.

Qualifications

Education/Experience

• Bachelor of Arts Preferred.

• Demonstrated ability to create engaging social media and digital content through professional, academic, freelance, or personal experience.

• Demonstrated photography, videography, and video editing skills required.

Knowledge/Skills/Abilities

We're looking for someone who is creative, ambitious, organized, and a relationship-builder. Social media is your medium. You can take a beautiful photo, create a polished video, write an engaging caption, and your hashtags are on the mark, a mix of good keywords and fun. Additionally, we're looking for someone who is/has:

• Creative.You have a great visual eye and photography skills. You keep an eye on trends and opportunities for all kinds of content – fun, smart, informative, trendy, etc.

• Technical & Analytical Skills. You have excellent video production/editing skills. You are comfortable with/willing to learn social posting management and analytics tools like Sprout Social. You look at the analytics for what is doing well, or not, to find the posts that do better and tailor strategy accordingly. You keep an eye on engagement and growth.

• Self-starter. You're comfortable going up to students and introducing yourself to get content. You're eager to build a network of contacts among students, faculty, and staff.

• Good communicator. You're adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.

• Organized. You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed. You're a good juggler who can jump between the different accounts, schools, and programs.

Travel

• Travel to campuses is required - Harlem, NY; Midtown Manhattan, NY; Brooklyn, NY.

Maximum Salary

USD $70,000.00/Yr.

Minimum Salary

USD $56,000.00/Yr.

Touro University offers a comprehensive benefits package for full-time employees which includes:

• Full range of Health Plans

• Medical Plans (choice of EPO, PPO, High Deductible HSA)

• Flexible Spending Accounts (FSA)

• Dental Plans (PPO & HMO) and Vision Plan

• Dependent Care and Transit Programs

• Life Insurance, AD&D and Voluntary Supplemental Life Insurance

• Short-term and Long-term disability programs

• Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment)

• Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children

• Employee Assistance Program

• Early-Release Fridays (upon approval)

• Generous Paid Time Off

• Vacation, Sick Leave, Personal Leave & Floating Holiday

• Annual Holiday Schedule

All campuses of the Touro University unite to promote our core values of Respect, Integrity, and Ethics. As an international institution with diverse and talented faculty and staff, we value an inclusive learning experience where students and employees come first.

Touro University is an equal opportunity employer. Touro University treats all employees, job applicants, and students without unlawful consideration of race, ethnicity, religion, creed, color, national origin, ancestry, sex (including pregnancy, childbirth or related medical condition), age, disability, medical condition, marital status, genetic information, sexual orientation, gender, gender identity, gender expression, military service or veteran status, citizenship status, or any other classification protected by applicable federal, state or local laws. We are committed to ensuring the fulfillment of this policy in all decisions, including but not limited to, recruitment, the administration of educational programs and activities, hiring, compensation, training and apprenticeship, placement, promotion, upgrading, demotion, downgrading, transfer, layoff, suspension, expulsion and termination, and all other terms and conditions of admission, matriculation, and employment.

Inquiries or complaints concerning the non-discrimination policies should be sent to Nicole Barnett, 202 West 43rd Street, 11th Floor, New York, New York, 10036, [email protected] (646-565-6285) or, alternatively, to the Chief Compliance Officer at [email protected] and 646-565-6000 x55330.

Software Powered by ICIMS (https://icims.help/candidate-faq)

Job Locations US-NY-New York | US-NY-New York | US-NY-Brooklyn

ID 2026-13611

College Administration

Position Type Full-Time

Schedule Shift Typically 9AM-5:30PM Monday-Thursday, 9AM-3PM Friday, but need flexibility to accommodate events that are in the evening (occasional) and Sunday (rarely).

Hours Per Week 36.5

Travel As needed

Category Communications

FLSA Status Exempt

Location : Country US