Director/GM, DTC & New Channel Development

SummaryDaily Harvest was built on a simple idea: that eating well shouldn't be a whole production. The moment has never been more right for what we offer. Our mission has always been: "we take care of food so that food can take care of you", and now, in tandem with our parent company Chobani, we're part of a much bigger, highly meaningful movement to make better food more accessible to everyone. We're nurturing a loyal, decades-built DTC base while spearheading a revitalization of the frozen aisle at Retail and expanding into new formats and channels as we build the next big, beloved better-for-you food brand. This role will own the design, negotiation, and operation of the company's revenue channels outside of CPG retail. It is a build function: identifying which ancillary channels are worth pursuing, structuring the commercial terms, and standing up the operating model to run them profitably. In addition to overseeing Daily Harvest's the legacy Direct-to-Consumer business, this role's mandate spans licensing and location-based partnerships, brick-and-mortar activations, B2B and on premise placement, and revenue-share partnerships with other brands.The role is roughly half strategist and half operator: it requires building the business case and deal structure for a new channel, then personally running point on execution until the channel is mature enough to hand off to a dedicated manager or specialist.Scope of Channels: * Existing dailyharvest.com DTC business (maintenance of current business and customer base) * Licensing & Location Partnerships: store-in-store concepts, airport and travel retail, co-branded licensing agreements * Brick & Mortar Activations: branded residencies, pop-ups, experiential retail placements * B2B & On-Premise: workplace, multifamily/residential, healthcare, hospitality * Brand & Revenue-Share Partnerships: co-branding, ingredient or private-label supply deals, revenue-share and affiliate-style commercial partnerships with adjacent brandsResponsibilitiesChannel Strategy & Portfolio Development * Build and maintain the ancillary revenue roadmap: which channels to pursue, in what sequence, and against what revenue and margin targets * Develop the business case, deal economics, and go/no-go criteria for each new channel or partnership * Size the addressable opportunity for each channel and set multi-year revenue contribution targets alongside FinanceDeal Origination & Execution * Source, negotiate, and close partnership agreements * Own commercial terms, rev-share structures, and contract negotiation * Run point on Amazon and other marketplace account management, or oversee the team/agency that does * Manage the pop-up/residency lifecycle: site selection, landlord or host negotiation, budget, and post-mortem ROI reviewOperating Model & Cross-Functional Leadership * Stand up the operational processes (fulfillment, forecasting, P&L tracking) needed to run each channel once launched * Partner with Digital Product & Tech COE on front and back-end experience and infrastructure and Supply Chain/Ops on channel-specific fulfillment * Partner with Marketing on channel-specific GTM and with Finance on P&L / reporting * Manage a small team as channels scale and/or manage outside agenciesReporting & Governance * Own the ancillary-revenue P&L and report channel performance, pipeline, and forward outlook to the CCO/executive team * Represent ancillary channels in company-wide revenue planning and forecastingSuccess Metrics: * Omni/ ancillary channel revenue growth over time * Channel-level gross margin * Number and value of active licensing, wholesale, and partnership agreements * Time from channel concept to first revenue * Pipeline of qualified new-channel opportunities * Daily Harvest total brand household penetration & brand awareness growth over timeRequirements * 10-15+ years in CPG, consumer, or retail, with direct exper