
Marketing Intern Applied Markets
MADISON, WIInternshipSeen todaySeen in employer's feed today
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Job overview
The Marketing Intern supports market development and commercialization initiatives across Applied Markets customer segments, including public health, agri/food safety, environmental testing, and animal health. The role combines customer and market strategy with account-based marketing execution, including content and campaigns, opportunity assessment, and strategic deliverables. The intern gains experience in market analysis, customer segmentation, identifying strategic opportunities, and cross-functional collaboration.
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Full job description
JOB REQUIREMENTS: Job Description JOB OBJECTIVE: We are seeking an analytical and results-driven intern to support market development and commercialization initiatives across Applied Markets customer segments, including public health, agri/food safety, environmental testing, and animal health. This role combines customer and market strategy with account-based marketing execution. You'll develop and manage ABM content and campaigns, conduct opportunity assessment, and create strategic deliverables that drive growth and adoption. The intern will gain experience in market analysis, customer segmentation, identifying strategic opportunities, and supporting cross-functional collaboration to expand Promega's presence in applied testing markets through both strategic insight, tactical ABM activities and content creation. CORE DUTIES: 1. Conduct market analysis to identify trends, unmet needs, and competitive dynamics across Applied Markets. 2. Develop customer segmentation frameworks and personas to inform account-based marketing and market growth strategies. 3. Collaborate with sales and marketing leaders to design strategies for customer penetration and market expansion. 4. Support development of business cases for new opportunities, partnerships, and commercialization initiatives. 5. Track and analyze market performance metrics, providing insights and actionable recommendations. 6. Contribute to the development of sales enablement tools and training resources tailored to diverse customer needs. 7. Assist in preparing presentations, reports, and dashboards for leadership review. 8. Demonstrates inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity and respect for others. 9. Embracing and being open to incorporating Promega's 6 Emotional & Social Intelligence (ESI) core principles in daily work. 10. Understands and complies with ethical, legal and regulatory requirements applicable to our business. KEY QUALIFICATIONS: 1. Pursuing a degree in Life Sciences, Marketing, Business, Market Research, or related field. 2. Strong analytical skills and ability to interpret data and market trends. 3. Strong written and verbal communication skills. 4. Demonstrated proficiency in digital tools and technology, including Microsoft applications and mobile platforms, with the ability to adapt and leverage emerging technologies, such as artificial intelligence, to improve efficiency, automation, and collaboration. PREFERRED QUALIFICATIONS: 1. Experience with account-based marketing or business development. 2. Prior exposure to life sciences, biotechnology,... For full info follow application link. Diversity is important at Promega. We are proud to be an Equal Opportunity Employer, and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/B5D9CC070B1C4F2B Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.
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