Manager, Worldwide Retail Commercial

Role Number: 200687204-0836

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Manager, WW Retail Commercial leads strategy, performance, and go-to-market for key commercial businesses and initiatives across Apple Retail globally.

Description

You will lead WW commercial strategy and execution for revenue-driving efforts at Apple Retail. You will lead complex cross-functional initiatives, balancing short-term performance with long-term strategic priorities, while helping shape how Apple Retail evolves to meet changing customer and market needs. This includes identifying opportunities to drive growth, developing customer and business strategies, and translating those strategies into coordinated execution across Retail.

You will lead a team with an initial focus on a strategic customer segment, owning its end-to-end commercial strategy, programs, and performance, with scope that evolves with the needs of the business. You will partner closely with teams across Retail, Product Marketing, Services, Operations, Finance, Legal & Privacy, and Regional teams to bring ideas to life. You will also communicate regularly with senior leaders on business performance, growth opportunities, and progress. This role requires strong commercial judgment, analytical rigor, and the ability to connect strategy to execution.

Minimum Qualifications

• Bachelor’s degree or equivalent experience

• 10+ years of experience in strategy, go-to-market, or commercial roles

• 3+ years of experience managing and developing teams

• Experience leading complex, cross-functional initiatives from strategy through execution with measurable business impact.

• Experience applying analytical and problem-solving skills to evaluate business performance and inform strategy

• Experience owning or influencing business performance

Preferred Qualifications

• Experience leading commercial strategy, business management, go-to-market, or growth initiatives, including owning a customer segment or eligibility-based program (e.g., education, business, government, membership, or loyalty).

• Experience developing customer-centric strategies informed by market, customer, and business insights.

• Background in retail, ecommerce, omnichannel, or consumer-facing businesses.

• Communication and storytelling skills with experience presenting to and influencing executive leadership

• Ability to navigate ambiguity, prioritize competing demands, and lead through influence in a highly matrixed environment

• Experience building, developing, and retaining high-performing, inclusive teams

• Ability to foster a collaborative environment that values diverse perspectives and encourages cross-functional partnership

• Experience connecting strategic thinking with operational execution and measurable business outcomes.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.