Executive Director, Lifecycle & Engagement

Be Part of What's NextHelp shape the future of how millions of consumers connect with Hearst Magazines. As Executive Director, Lifecycle & Engagement, you'll define the strategy that transforms email and owned channels into meaningful, long-term customer relationships-driving engagement, loyalty, and business growth across one of the world's most iconic media portfolios.About Hearst Magazines (Why Us?)Hearst Magazines is one of the world's largest publishers, with a portfolio of 30 brandsthat reach audiences across print, digital, social, video, audio, commerce, and live experiences. Our brands connect with millions of consumers through trusted storytelling, innovative products, and world-class journalism, creating meaningful experiences that inspire, inform, and entertain every day.Key Responsibilities (What You Are Doing)Define Hearst's lifecycle marketing strategy * Develop the lifecycle marketing strategy across newsletters and email marketing, creating a cohesive approach to customer engagement, personalization, retention, and long-term audience value. * Partner with Audience Growth to transition successful acquisition initiatives into scalable lifecycle programs that strengthen customer relationships over time. * Champion innovation, identifying new opportunities to improve customer engagement through AI, personalization, experimentation, and evolving consumer behaviors. Shape and evolve the newsletter portfolio * Partner with Editorial leaders to identify new newsletter opportunities, develop business cases, and bring new products to market. * Oversee the strategy and evolution of Hearst's newsletter portfolio, strengthening flagship experiences through audience insights, testing, lifecycle marketing, and personalization while continually evaluating where to invest, optimize, expand, or sunset. * Establish a strategic roadmap for the newsletter portfolio, setting priorities for new launches, product evolution, experimentation, and long-term growth. Build scalable programs and best practices * Develop lifecycle frameworks that can be used across brands while allowing flexibility for different audiences, editorial voices, and business objectives. * Establish best practices for onboarding, engagement, cross-promotion, personalization, lifecycle measurement, and newsletter growth. * Think beyond individual campaigns to create systems and processes that make the organization smarter and more scalable over time in partnership with Operations. * Develop repeatable frameworks for evaluating, launching, and growing newsletter products that can be applied across Hearst's portfolio. Partner across the business * Work closely with Product, Lifecycle Operations, Audience Growth, Data, Analytics, Consumer Revenue, and Editorial to bring lifecycle strategies to life. * Help prioritize investments based on audience opportunity, business impact, and organizational capacity. * Influence product roadmaps and platform capabilities by representing lifecycle marketing and newsletter needs and customer experience priorities.Lead and develop the team * Lead and mentor a team of 6 responsible for lifecycle marketing newsletter strategy across Hearst's portfolio. * Foster a culture of innovation, collaboration, learning and continuous improvement. * Communicate recommendations, performance insights, and long-term opportunities to leadership and cross-functional partners.Qualifications (What We're Looking For) * Significant experience leading lifecycle marketing, CRM, customer engagement, content marketing, or newsletter strategy within a consumer business. * Deep understanding of how content builds customer relationships and how newsletters and email marketing support audience engagement and business growth. * Experience developing lifecycle strategies at scale across onboarding, engagement, retention, personalization, and customer value. * Demonstrated ability to id