Vice President, Communications — Instagram, Threads, & Edits
San Francisco, CAJob$451–489K/yrSeen todaySeen in employer's feed today
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At a glance
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Job overview
Meta seeks a senior communications leader to protect and evolve Instagram’s reputation, brand narrative, and product messaging for global audiences. The leader will manage communications leads across Instagram, Threads, and Edits, shape executive communications, and set the agenda for the apps’ narratives. The role also partners across marketing, legal, policy, product, and partnerships on strategy, launches, and high-stakes moments.
Skills & qualifications
Skills
Qualifications
Full job description
Summary:
Instagram sits at the center of culture. We're looking for a senior communications leader who can protect and evolve Instagram's reputation, brand narrative and product messaging with global audiences: creators, culture-makers, media, policymakers, and the next generation of users. This leader will manage a team of Communications Leads supporting a portfolio of apps including Instagram, Threads, and Edits.The ideal candidate elevates how Instagram's leadership shows up in the world. You will keep the IG leadership team sharply positioned, thoroughly briefed, and meaningfully connected — and you will take ownership of the narrative itself, setting the agenda rather than responding to it.
Required Skills:
Vice President, Communications — Instagram, Threads, & Edits Responsibilities:
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Lead, develop, and uplevel a world-class global communications team across Instagram, Threads and Edits.
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Own the IG messaging and narrative and find innovative formats and channels to drive it forward.
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Own executive communications for the Head of Instagram and the IG, Threads and Edits leadership teams.
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Work as a peer to marketing and partnerships — contributing and shaping the work, not just aligning with it.
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Build and open relationships for Instagram leadership across media, creators, culture, entertainment, fashion, sports, and music.
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Drive owned, earned media, creator and social strategy globally.
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Set the Threads comms strategy with the Threads comms lead, positioning it as the home of real-time public conversation.
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Partner with legal, policy, product, and marketing on launches, issue response, and high-stakes moments.
Minimum Qualifications:
Minimum Qualifications:
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15+ years of communications leadership experience and experience working with founders/CEOs/C-suite
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Deep consumer technology and product communications experience, ideally in consumer social, creator platforms, or culture-forward brands
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Demonstrated range beyond comms: has contributed substantively to marketing, brand, or partnerships work
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Track record of building, leading, and upleveling high-performing teams
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Strong judgment and ability to navigate complex, high-stakes communications challenges — teen safety, content moderation, regulatory scrutiny, etc
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An existing network that is immediately additive at the principal level
Preferred Qualifications:
Preferred Qualifications:
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Creative background — agency, brand, entertainment, or editorial
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Experience launching or scaling a product in a competitive category
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Global experience, including high-growth markets
Public Compensation:
$451,000/year to $489,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
How this job compares
Set against the 851 open Public Relations jobs on Olive Jobs, counted October 29, 2026.
- Pay
- This posting$451–489K/yr
- California median$150–211K/yr132 salary ranges
- US median$123–171K/yr504 salary ranges
This range's midpoint, $470K, is 157% above the California median midpoint ($183K) — in the top quarter of Public Relations salary ranges in California.
- Openings
- Olive Jobs lists 174 open Public Relations jobs in California and 851 across the US. 7% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 15 years of experience — more than three in four Public Relations postings that state a minimum ask for (median 6 years, across 682 postings).
- Education
- 310 of the 851 open Public Relations jobs (36%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on October 29, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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