National Business Development Representative, Group Sales

Overview:

The National Business Development Representative, Group Sales is responsible for driving new multi-park corporate and youth group sales opportunities across the Six Flags portfolio. This role manages complex sales cycles, develops strategic relationships, and coordinates cross-park collaboration to secure high-value business.

Responsibilities:

• Identify, prospect, develop, and close new Corporate and Youth group sales opportunities across multiple Six Flags parks.

• Manage the complete sales cycle, including lead generation, qualification, discovery, proposal development, contract negotiation, and account acquisition.

• Develop and maintain a strategic pipeline of national and multi-park opportunities to achieve sales and revenue goals.

• Establish and maintain strong relationships with key decision-makers, influencers, and stakeholders within targeted accounts.

• Develop account strategies for large-scale, complex opportunities and coordinate resources to maximize conversion and long-term value.

• Partner closely with Park Business Development teams to identify opportunities, coordinate account ownership, and ensure seamless customer experiences.

• Collaborate with Marketing, Revenue Management, Operations, Food & Beverage, Finance, and other departments to develop customized customer solutions and sales strategies.

• Monitor industry trends, market conditions, competitive activity, and customer needs to identify emerging business opportunities.

• Maintain accurate account activity, pipeline forecasts, sales reports, and customer information within CRM systems.

• Participate in trade shows, industry events, customer meetings, and networking opportunities to increase market presence and generate new business.

• Support strategic sales initiatives, special projects, and other business development activities as assigned.

• Perform other duties and responsibilities as assigned.

Qualifications:

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or a related field; or equivalent experience.

• 5+ years of experience in business development, B2B sales, national account management, group sales, hospitality, attractions, entertainment, or a related field.

• Demonstrated success developing and closing large-scale sales opportunities with multiple stakeholders and extended sales cycles.

• Strong prospecting, relationship-building, negotiation, presentation, and consultative selling skills.

• Excellent organizational, analytical, communication, and project management capabilities.

• Ability to manage multiple opportunities simultaneously while maintaining accurate forecasting and pipeline management.

• Proficiency with CRM systems, Microsoft Office products, reporting tools, and virtual sales platforms.

• Preferred experience within hospitality, attractions, entertainment, tourism, sports, or related industries.

• Ability to work days, nights, weekends, and holiday periods as business needs require.

• Ability to travel regularly for customer meetings, industry events, sales presentations, and business development activities.

Cedar Fair Entertainment Company is an equal opportunity employer. A work permit may be required for associates under the age of 18. Applicants must be legally eligible for employment in the United States and in accordance with state laws. Cedar Fair also conducts background checks on all applicants 18 years of age and older.