AVP Demand Generation, Healthcare

AVP Demand Generation, Healthcare Job ID 2026-14198 # of Openings 1 Job Locations Remote - U.S. Category Marketing Hiring Range 230,000.00/Yr. To 260,000.00/Yr. Overview AVP, Demand Generation, Healthcare Location: United States Work Arrangement: Remote About the Role The AVP, Demand Generation, Healthcare is responsible for driving pipeline performance across Hyland's Healthcare segment. This leader defines and scales the Healthcare marketing growth engine - ensuring strategy, execution, and investment are aligned to revenue outcomes across priority Healthcare accounts and sub-segments. This role leads a vertically aligned organization of demand generation and field marketing leaders, delivering results through leadership of leaders. Operating within a global marketing framework, this leader aligns senior stakeholders across Healthcare Sales leadership and central marketing functions to drive segment outcomes. Your Role Responsibilities? Here's What You'll Do. - Own Healthcare pipeline creation and progression across priority accounts and segments - executing against pipeline targets, plans, and investment priorities aligned to company revenue goals while establishing operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes. - Lead a vertically aligned team of demand generation and field marketing leaders - building a high-performing organization focused on pipeline performance, execution quality, and speed to market in alignment with modern B2B demand generation practices. - Execute integrated demand generation strategies across digital, field, and account-based channels - improving conversion performance through optimization of campaigns, content, and channel mix while partnering with centralized digital teams to maintain vertical accountability and execution excellence. - Align demand generation execution to Healthcare sales strategies and coverage models - partnering with Healthcare Sales leadership to support pipeline targets, conversion outcomes, and account-based and segment-specific programs that improve relevance and engagement. - Oversee Healthcare field marketing execution, including industry events and targeted engagement programs - ensuring alignment between field, digital, and SDR motions to support pipeline goals and leveraging partner relationships to drive Healthcare-focused growth initiatives. - Oversee performance management frameworks across campaigns, channels, and programs to drive segment-level ROI - applying AI and data-driven approaches, continuous improvement practices, and experimentation to improve scale, efficiency, targeting, and conversion outcomes. Role Essentials You'll be set up for success if you have: 12-15 years of experience in B2B marketing with leadership in demand generation, field marketing, or growth roles - and a proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models Deep expertise in demand generation, pipeline management, digital marketing, performance optimization, and account-based marketing (ABM) - with demonstrated success executing integrated, cross-channel campaigns at scale Proven experience executing within complex, global marketing organizations - with strong collaboration and stakeholder management skills and a track record of aligning senior stakeholders across Sales and Marketing to drive segment outcomes Experience applying data, technology, and AI to improve marketing effectiveness - with the ability to introduce data-driven experimentation and continuous improvement practices across teams and programs Demonstrated ability to lead organizations through leadership of leaders in fast-paced environments - with a tra