Social Media Manager

Experience Required

3 - 20 years

Minimum Education Required

Bachelor Degree

Compensation

$15.92 / Hourly

Hours Per Week

40

Number Of Positions

1

Shift

First Shift (Day)

Job Description

Description

Job Summary

The Social Media Manager responsible in assisting with the day-to-day planning, execution, reporting and research related to the implementation of the social media strategy and for driving the company's brand presence across all platforms, such as TikTok, Instagram, Facebook, LinkedIn, and YouTube, while ensuring brand consistency and advancing our mission to offer a seamless real estate experience. This role will develop, plan and execute social media editorial and content strategies across various social media channels. This person will help identify and target key audiences to drive engagement and increase awareness for the Weichert brand, and help create messaging for marketing campaigns, public relations, blogger outreach and other communications.

Essential Duties and Responsibilities

Manage and execute daily operations and initiatives, including editorial calendars, content development and engagement with users

Oversees development of social-specific content across all media channels, ensuring brand priorities are met (images, video, copy)

Works with the creative team to develop measurable objectives and innovative strategies for expanding Weichert's social media presence.

Works with the creative team to ensure branding consistency across all platforms and campaigns.

Contributes to rebranding efforts as needed.

Works directly with stakeholders and SMEs to understand the business needs and goals of each Weichert Company in order to create impactful messaging that inspires positive perceptions and/or actions.

Develops specific, measurable objectives, as well as innovative strategies to build the Company's social media presence and advance the brand and message

Manages and maintains a library of content assets that speak to target audience and drive engagement

Sets up and optimizes social media pages to enhance visibility and engagement.

Stays updated on social media trends, algorithms, and design innovations to keep the brand's content fresh and competitive.

Prepares and presents design concepts and rough drafts to internal teams and stakeholders for review.

Maintains templates, personas, mockups, user flows, prototypes, and other design assets for assigned projects.

Ensures all assets meet brand guidelines and are up to date for future use.

Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns

Monitor social activity for brand and service issues requiring immediate attention and ensure that crisis communications plans are effectively followed

Supports employee and agent engagement efforts through social media to help amplify their roles as Company advocates.

Creates presentations on social media best practices for internal training/education.

Remains immersed in all emerging technologies/media and competitive landscape to determine hot new trends and what is scalable for business.

Performs other duties as assigned.

Minimum Qualifications

Education, Certification, and License Requirements

Bachelor's degree in, Marketing, graphic design or a related field or proven experience as a social media manager, with a focus on content creation

Portfolio on request

Experience

Minimum 3 years' experience working in a social media capacity, prior work with retail or consumer packaged goods brand a plus

Minimum of 2 years' experience in graphic design with proven skills in brand work a must

Experience managing social media initiatives in a corporate setting required

Knowledge of real estate marketing is a plus

Knowledge, Skills, and Abilities

Passion for social media with strong knowledge of social media platforms such as hootsuite, sprout social, metricool or other social media planning tools.

Experience in video editing and animation for social media

Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Canva

Demonstrated proficiency in writing, editing and interviewing

Knowledge of social media platforms, best practices, analytics tools, and print media

Ability to work on multiple projects, meet deadlines, and adapt to changing priorities

Strong communication and collaboration skills, with a user-centric design approach

Ability to adapt communication style to audience, prepare messages for multiple audiences

Knowledge and understanding of corporate social media legal guidelines and platforms including LinkedIn, Twitter, Facebook, Instagram, etc.

Attention to detail and ability to work independently in a fast-pace, deadline-oriented environment

Ability to think creatively and strategically, and be self-motivated

Proven social media and networking expertise with high engagement KPIs

The estimated base salary range for this position is from $65,000 to $75,000 (annually). The rate of pay offered will be dependent upon several factors including but not limited to the candidate's relevant skills, education, work experience, job location/geographic region, and/or certifications.

Weichert offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending Accounts (FSA), and much more.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Place of Work

On-site

Requisition ID

SOCIA001117

Job Type

Full Time