Senior Digital & Retail Marketing Specialist

Regular Full-Time

Poughkeepsie, NY, US

Salary Range: $75,000.00 To $90,000.00 Annually

H.O. Penn Machinery

HIRING IMMEDIATELY

Senior Digital & Retail Marketing Specialist

Poughkeepsie, NY

Pay : $75,000-$90,000/year (dependent on relevant experience)

Bonus : 10% bonus potential

Benefits :

• Medical/dental/vision insurance

• 401(k) with company match

• Competitive PTO Policy & Holidays

• Company-provided cell phone and laptop

Key qualifications :

• Minimum three (3) years of experience in digital marketing, content creation, social media management, retail marketing, or related marketing disciplines required

• Frequent travel to all six H.O. Penn locations (Bronx, Bloomingburg, Holtsville, Medford, Newington, and Poughkeepsie) is required – must possess a valid, unrestricted driver's license

• Ability to plan, coordinate, set up, and actively support customer events, sales meetings, trade shows, open houses, and marketing initiatives at all company locations as needed

• Proficiency with graphic design and content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar design platforms required

• Working knowledge of website content management systems (CMS), SEO best practices, digital analytics tools, and social media management platforms required

• Strong written and verbal communication skills, with the ability to develop compelling customer-focused messaging across multiple channels

• Exceptional organizational skills with the ability to manage multiple projects, prioritize competing deadlines, and maintain attention to detail in a fast-paced environment

Responsibilities:

Effective management of H.O. Penn's (and affiliated companies) digital presence across ALL channels

• Manage company and affiliate websites and content using sourced feedback loop

• End to End coordination with marketing team to ensure our digital promotional strategy is well-executed and aligned with all marketing campaign initiatives and launch timelines

• Utilize social media tools to monitor and optimize customer engagement while also developing competitive listening tools

• Develop and manage dealer curated, and user generated, content and collection method to boost follower engagement and grow our digital footprint

Successful end to end execution of marketing campaign communications and high- quality, brand compliant multimedia and graphic design

• Develop voice of customer/dealer generated messaging for go to market campaigns across all lines of business while collaborating with all stakeholders.

• Produce concept marketing creatives that are aligned with brand and market messaging across all promotional channels for all lines of business and purposes through utilization of graphic design tools in collaboration with marketing team

• Complement existing graphic design needs where needed through 3rd party marketing intermediaries.

• Produce and edit short-form video for social media, campaigns, customer testimonials, events and product promotions.

• Assist with all other marketing related needs where needed (event planning and execution, marketing material, data extraction, etc.

A company retail presence that is aligned with Customer Experience and ongoing promotional requirements for each location

• Ensure consistent and aligned retail customer experience across all company locations in accordance with retail assessment guidelines and current promotional campaign point of sale deliverables

• Ensure facilities are up to date and contain all relevant directional and promotional material and signage with pricing through collaboration with marketing and dealer operations contacts

• Conduct regular branch visits with operational managers for retail showroom, promotional concepts, machine displays, yard organization, parking, building and grounds, etc.

Qualifications:

• Minimum three (3) years of experience in digital marketing, content creation, social media management, retail marketing, or related marketing disciplines required

• Frequent travel to all six H.O. Penn locations (Bronx, Bloomingburg, Holtsville, Medford, Newington, and Poughkeepsie) is required – must possess a valid, unrestricted driver's license

• Ability to plan, coordinate, set up, and actively support customer events, sales meetings, trade shows, open houses, and marketing initiatives at all company locations as needed

• Proficiency with graphic design and content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar design platforms required

• Working knowledge of website content management systems (CMS), SEO best practices, digital analytics tools, and social media management platforms required

• Strong written and verbal communication skills, with the ability to develop compelling customer-focused messaging across multiple channels

• Exceptional organizational skills with the ability to manage multiple projects, prioritize competing deadlines, and maintain attention to detail in a fast-paced environment

Physical Requirements:

• Standing and/or sitting for prolonged periods of time

• Hand coordination for typing, writing, and computer use

• Occasional forward bending and reaching

• Occasional walking and climbing stairs

• Carrying (up to 20lbs.)

Reasonable accommodations made as needed.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, national origin, ancestry, age, marital status, citizenship, sexual orientation, gender or gender status, disability, genetic information, otherwise qualified disabled or veteran status, or any other protected class as designated by Federal, State and/or local law.