
Social Media Lead
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Job overview
The Social Media Lead manages Landmark Credit Union’s online presence and organic social media content strategy across Facebook, Instagram, and LinkedIn. The role develops creative content, maintains monthly calendars, tracks performance, and adjusts content to grow brand awareness and audience engagement. Working with cross-functional stakeholders, the lead ensures content reflects the brand voice and uses digital trends to connect with current and prospective members.
Skills & qualifications
Skills
Qualifications
Full job description
JOB REQUIREMENTS: At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members' financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you'll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union. NATURE AND SCOPE: Reporting to the Public Relations, Partnerships & Social Media Director, the Social Media Lead is responsible for managing and enhancing Landmark's online presence, guiding the organic social media content strategy and tracking the performance of that content to grow brand awareness and audience engagement. This role bridges strategic marketing initiatives and day-to-day execution across Landmark's social channels, including Facebook, Instagram and LinkedIn. In collaboration with cross-functional stakeholders, the Social Media Lead will bring the Landmark brand to life through creative storytelling and differentiated content that resonates with current and prospective members. This role will also ensure that content matches the brand voice and leverages digital trends, while managing monthly content calendars. Tracking/reporting against key metrics is a must and adjusting content to maximize reach is expected from this role. A passion for community building and a strong understanding of social media trends, tools, and best practices are essential to success in this role. REQUIREMENTS: 1. A bachelor's degree in Marketing, Communications, Journalism, or a related field is required, along with four years of hands-on social media experience. ,This role must have deep knowledge of major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok). Familiarity with financial industry is preferred. A combination of education and experience may also be considered. 2. Superior writing and editing skills. 3. Hands-on experience with design tools such as Photoshop, Illustrator, InDesign, Canva. 4. Strong project management capabilities, and must be able to manage multiple projects at the same time. 5. Direct experience using social media management tools such as Hootsuite or Sprout Social. 6. Clear understanding of each social channels' audience and their effectiveness in driving results. 7. Experience leading the strategy, execution and reporting of social media metrics; ability to interpret the results and take action to increase social media campaign success. 8. Strong understanding... For full info follow application link. EO/AA Employer; including veterans and individuals with disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/F79EC0132B094F40
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