Digital Marketing Coordinator

SEO and GEO Content DevelopmentWrite and optimize website content aligned with SEO strategy and enrollment goalsTranslate external agency audits and content strategies into publishable contentIdentify target keywords, topics, and prompts to improve visibility in both search engines and AI-driven platforms (e.g., LLMs)Ensure content aligns with user intent across different stages of the enrollment funnelSearch Optimization and Technical ExecutionImplement on-page SEO best practices (metadata, headers, internal linking, content structure)Conduct regular content audits and identify optimization opportunitiesManage and monitor Google Search Console and related toolsCollaborate with web developers to implement technical improvementsPerformance Tracking and ReportingBuild and maintain dashboards (e.g., Looker Studio) to track SEO and GEO performanceMonitor key metrics including rankings, traffic, engagement, and conversion impactAnalyze performance relative to competitors and identify opportunities for improvementTranslate data into actionable recommendations for content and strategy adjustmentsContent Creation for Email and Social MediaTranslate high-level marketing strategy into actionable content plansWrite and develop multi-stage email drip campaigns across the student lifecycle (inquiry through application, enrollment and persistence)Collaborate on email segmentation and audience targeting within Marketing CloudOptimize subject lines, messaging, and calls to action based on performance metricsLaunch and manage CDSO social media channelsDevelop social media content aligned with recruitment goalsCreate basic multimedia assets (short-form videos, graphics, captions)Hire and manage student worker for social media executionAnalyze content performance across channels, communicate performance to team and program leadership, and adjust strategy accordinglyMaintain Marketing and Communications Standards and Best PracticesDevelop deep understanding of target audiencesEnsure clarity, consistency, and conversion-focused messaging across email, web, and socialPartner with CDSO program leadership to ensure accuracy and alignmentMaintain brand consistency with UT standardsCollaborate with external agencies as needed