Director Event Operations

About Us

At Alford Media, we don’t just provide event technology, we create unforgettable experiences. In an industry where equipment and expertise are easy to find, what sets us apart is how we work—with heart, precision, and purpose. With decades of experience and an ever-evolving inventory of cutting-edge gear, we empower our team to make smart, timely decisions that consistently deliver extraordinary results.

Summary

The Director - Event Operations is responsible for leading and managing the technical departments, including direct oversight of the Department Heads and In-House Technical Specialists.

This position will support our Alford Media team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week based out of Flower Mound, TX.

Essential Duties & Responsibilities

• Partner with warehouse leadership to align show site and warehouse operations, ensuring quality of service, efficiency, and teamwork, and to set standards for equipment quality and usefulness

• Establish, communicate, and enforce company policies and guidelines governing event operations

• Foster a positive, team-oriented work environment and champion a culture of continuous process improvement across event operations

• Set strategic goals for event operations, defining desired outcomes, timelines, and resource needs, and hold the team accountable for results

• Analyze labor resources (full time, part time, union, vendor, independent contractor) and determine the optimal labor strategy across the organization. Direct branch staff in implementing labor sourcing and processes

• Establish and oversee scheduling processes and procedures for show personnel, including use of the current labor database for scheduling and booking, to ensure consistency and optimal use of personnel

• Oversee the development and refinement of training programs for onboarding and training full and part time show site labor

• Develop and manage the annual operating budget for event operations, monitoring expenses and ensuring cost-effective delivery of services

• Develop short- and long-term staffing and resource plans aligned with business forecasts and event schedules

• Establish and monitor key performance indicators for event operations and report results to senior leadership

• Promote a safety-first culture and ensure compliance with OSHA and other regulatory requirements at all show sites

• Partner with sales and account management teams to understand customer requirements and ensure events are delivered to client expectations

• Build and maintain relationships with venues, vendors, and labor partners to support service quality and cost control

• Serve as the escalation point for complex on-site issues and customer concerns, driving timely resolution

• Evaluate and recommend investments in equipment, technology, and staffing to support business growth

Education & Experience

• High School Diploma or equivalent

• Five (5) years on-site event management experience

• Five (5) years of supervisory or management experience

• Eight plus (8+) years of related experience in multi faceted areas of operations

• Understanding of O.S.H.A. requirements.

• Demonstrated success in recruiting, developing, managing and retaining employees

• Wide knowledge base in Audio, Lighting, Video, and Set Systems

• Understanding of employment laws such as Title Vll, ADA, ADEA, FMLA, etc.

• Must effectively manage time and resources

• Must be able to work on multiple projects at the same time

• Excellent organizational skills

• Excellent written and oral communication skills

• Excellent interpersonal skills

• Knowledge in Microsoft Office products

• Excellent customer service skills

Travel Requirements

Travel 25% to 50%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance

• Tuition Reimbursement

• Paid Parental Leave

• Life, Accident and Disability

• Retirement with Company Match

• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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