
Consumer Insights Manager
LITTLE CHUTE, WIJobSeen todaySeen in employer's feed today
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Job overview
The Consumer Insights Manager serves as a strategic insights partner to assigned business units, translating consumer understanding into decisions across brand strategy, innovation, portfolio development, activation, and growth. The role also supports the development and operation of the company’s Consumer Insights capability, including research processes, methodologies, vendor partnerships, knowledge management, and learning agendas. It is a hands-on role focused on research expertise and actionable recommendations.
Skills & qualifications
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Full job description
JOB REQUIREMENTS: About Us: Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels. Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers-first and fast. Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings. Our Core Values: Position Overview: The Consumer Insights Manager will serve as a key strategic insights partner to assigned business units, translating consumer understanding into better decisions across brand strategy, innovation, portfolio development, activation, and growth. The role will also support the development and ongoing operation of the company's Consumer Insights capability, helping establish and maintain consistent research processes, methodologies, vendor partnerships, knowledge management, and learning agendas across the organization. This is a hands-on role requiring strong research expertise, business curiosity, and the ability to move beyond reporting findings to identify clear implications and recommended actions. Responsibilities: Build & Optimize Consumer Insights *Develop and improve consumerinsightsprocesses, tools, and governance. *Manageresearchvendors, budgets, and project prioritization. *Create learning agendas aligned with business goals. *Leverage technology and AI to improve research efficiency andimpact. Strategic Business Partnership *Serve as the consumer insights lead for assigned business units. *Partner with Marketing, Innovation, R&D, Sales, and leadership. *Identifyconsumer knowledge gaps and translate business challenges into research plans. Lead Consumer & Brand Research *Manage qualitative and quantitative research related to: oConsumer needs and behaviors oSegmentation and targeting oBrand positioning and equity oConsumer trends and decision journeys oMessaging, packaging, pricing, and valueperception Support Innovation *Lead consumer research throughout the innovation lifecycle, from opportunity identification through post-launch evaluation. *Provide insights that shape andoptimizeproduct, packaging, claims, and pricing decisions. Drive Actionable Insights *Synthesize research into clear... For full info follow application link. EEO/AA including Vets and Disabled ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/71890466AEA541B3
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