Director, Marketing - Industrial Packaging Division

Description Join a Team That Sticks Together! At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries. We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more. In addition to our specialty adhesive products, we offer well-known brands like Duck, FrogTape, Painter's Mate, Shurtape, T-Rex, Kip, and Pro Tapes. Why Work with Us? We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world. What We Offer: - A company that truly values your contributions - A place where you can grow, make an impact, and be part of something meaningful - A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers - An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset More Than Just Tapes... In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate. We Ask for the Best, and Offer the Best in Return We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you're looking to be part of a forward-thinking, fast-paced, and supportive team, we'd love to hear from you! Our tapes may do the sticking, but it's our people who hold it all together. SUMMARY OF POSITION The Director of Product Marketing position for the Industrial Packaging division of Shurtape Technologies is a senior marketing role with direct responsibility for portfolio management and development aligning to consistent profitable growth while setting clear strategic direction for the product category. The role establishes the future pathways of the business through new product development, new market expansion and a constant focus on improving core solutions for our customers. The role involves leveraging end user, market and competitive insights to craft and execute customer-based solutions to ensure winning strategies by brand, category, channel and across all end user segments. Specific to the industrial packaging portfolio, the role includes worldwide brand ownership and responsibility for planning, investment and execution of marketing communication strategies, collateral material and brand guidelines. The position is recognized as part of the extended management leadership team. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Full P&L ownership of a large annual revenue generating product category including seeking and implementing new and differentiated technologies as well as being an early identifier of key trends and market shifts to determine and execute strategies for long-term top and bottom-line growth. Must possess robust financial acumen for in-depth analysis and identification of value drivers while being a substantial signing authority. Leverage end user insights to create the vision for the category, across the existing portfolio of products as well as innovation, define concrete tactics and execution plans by channel/end user, guide decision making for the customer line review process