Assistant Director of Marketing, Communications, and Engagement

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POSITION SPECIFICS The Penn State School of Theatre seeks a creative, strategic, and collaborative Assistant Director of Marketing, Communications, and Engagement to lead marketing, communications, audience engagement, and public relations efforts for one of the nation's premier university theatre programs. This position plays a vital role in advancing the School of Theatre's mission by expanding audiences , elevating the profile of Penn State Centre Stage, and strengthening relationships with community partners, alumni, and donors . T he Assistant Director develops and executes marketing and communications strategies that promote productions , support audience growth , and advance the School's reputation and impact across the University and broader community. The position oversees brand management, digital media , publications, social media, public relations, special events , and community partnerships . Responsibilities include but are not limited to: LeadMarketing Strategy and Audience Development 1. Develop and execute comprehensive marketing strategies aligned with the School of Theatre's strategic plan and University priorities. 2. Create annual marketing plans for Penn State Centre Stage productions, recruitment initiatives,andspecial events. 3. Analyze market trends, audience data, and campaign performance to inform strategic decision-making and improve marketing effectiveness. 4. Develop innovative initiatives that strengthen audiencegrowth, increase participation, andexpand communityengagement. ManageCommunications and BrandStrategy 1. Curate andmaintaina consistent visual identity and messaging strategy for the School of Theatre and Penn State Centre Stage. 2. Lead the creation, writing, editing, and production of marketing and communications materials, including production campaigns, playbills, brochures, newsletters, advertising, press releases, promotional materials, and multimedia content. 3. Publish and editThe Callboard, the School of Theatre's alumni newsletter. 4. Coordinate internal and external communications that advance the visibility and reputation of theSchool. OverseeDigital Media and Content Creation: 1. Oversee and manage the Penn State Centre Stage websiteas a key recruitment, marketing, and audience-engagement resource. 2. Create and oversee compelling content across multiple platforms, including social media, email marketing, digital advertising, photography, videography, short-form video, and web content. 3. Developvisual storytelling that highlights productions, students, faculty, and staff. 4. Monitor analyticsand performance metrics to evaluate and strengthendigital marketingstrategies. BuildCommunity Engagement and Partnerships: 1. Identify, develop, and cultivate strategic partnershipsacross the University and throughout the broader community. 2. Serve as the primary liaison to the Penn State Centre Stage Community Council. 3. Foster relationships with community organizations, alumni, donors, andarts andculturalinstitutions. 4. Represent enn State Centre Stage at University and community events. 5. Assistin the research, writing, editing, and coordination of grant proposals and funding opportunities. LeadEventMarketingand Public RelationsEfforts: 1. Coordinate marketing and communications for School of Theatre and Penn State Centre Stageproductions, recruitment activities, alumni programs, donor engagement initiatives, and community events. 2. Coordinate media relations, photography, and promotional efforts with internal and external partners. 3. Maintain production photography archives and help ensuretheatretechnology is operational andevent-ready. 4. Develop public relations strategies that increase regional and national visibilityfor the School and Centre Stage. 5. Partner with College ... For full info follow application link. Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.