Bookstore - Offsite Sales Coordinator

Position Title Bookstore - Offsite Sales Coordinator Classification Title Hourly Part Time (.1-.74 FTE) Benefits Eligibility Benefits Eligibility Department Bookstore Job Description Position Summary: The Offsite Sales Coordinator (0.49 FTE) is responsible for leading the sales, merchandising, and customer experience across the Hope College Bookstore's off-site retail locations and events. This position oversees a variety of selling environments, including football and basketball venues, the campus hotel gift shop, vending operations, and author and Bookstore events. The Offsite Sales Coordinator develops and executes merchandising and sales strategies that support revenue growth, strengthen the Hope College brand, and create an engaging and consistent customer experience across each location. This includes determining product assortments, displays, inventory needs, pricing strategies, and opportunities to maximize sales based on each location, event, and customer audience. This position also coordinates and oversees the student team supporting off-site sales operations. Responsibilities include recruiting and training student staff, creating schedules, communicating expectations, assigning responsibilities, providing ongoing coaching and support, and ensuring students are prepared to deliver excellent customer service and represent the Hope College Bookstore well. Essential Job Functions for the Offsite Sales Coordinator include, but are not limited to, the following: Planning -- Overall Strategy & Growth - Collaborates with the Store Director, Assistant Director of Marketing, Buyer Team, and other campus partners to develop strategies that reach specific audiences and support overall sales and revenue growth. - Develops and executes a strategic roadmap for off-site selling locations, events, and initiatives, identifying opportunities for optimization, enhancement, and growth. - Evaluates the unique needs and opportunities of each off-site location and develops strategies to maximize sales, merchandising, and the customer experience. - Partners with team members and student staff to ensure off-site operations align with the overall goals and brand standards of the Hope College Bookstore. Driving -- Events, Promotions & Sales - Oversees sales operations for off-site locations and events, including football, basketball, campus hotel, vending, author and Bookstore events, and other special selling opportunities. - Measures and reports key sales performance indicators and uses data to identify opportunities for increased revenue and improved performance. - Ensures all off-site selling locations are appropriately stocked, merchandised, and staffed to provide an exceptional shopping experience for customers. - Works closely with Student Supervisors to ensure appropriate staffing, scheduling, training, and communication for all off-site selling events and locations. - Identifies customer needs and product opportunities and communicates feedback to the Buyer Team to help inform purchasing and product assortment decisions. - Effectively manages and prioritizes multiple events, projects, and responsibilities while meeting established deadlines. Executing -- Supporting Sales & Customer Experience Develops and executes sales initiatives, promotions, and merchandising strategies designed to increase sales and engage customers. Creates and captures compelling images and content that tell a story, inspire customers, and build excitement around the Hope College Brand at every c