Marketing Specialist

Description We are looking for a Marketing Specialist to support business-to-business marketing efforts for a specialty retail channel in Vista, California. This Long-term Contract position focuses on strengthening dealer engagement through well-planned communications, coordinated campaigns, and effective marketing program support. The role works closely with marketing, sales, brand, and customer-focused teams to deliver organized, timely materials that help partners make better use of available resources.

Responsibilities:

• Direct business-to-business communication initiatives for specialty retail partners across North America, ensuring messages are consistent, timely, and aligned with broader marketing goals.

• Build and manage communication schedules, coordinating content development, review cycles, approvals, and distribution across dealer audiences.

• Create and refine dealer-facing marketing updates, campaign materials, and program messaging that improve awareness and encourage participation.

• Oversee ongoing dealer marketing resources and digital tools, including online content hubs, program portals, website-related initiatives, and promotional support channels.

• Partner with sales, brand, customer experience, and cross-functional teams to execute campaigns and deliver materials that support channel growth.

• Provide day-to-day support to dealers and regional sales partners by answering marketing-related questions and helping them access and use available programs.

• Track project milestones and coordinate deliverables across teams to keep marketing initiatives moving forward on schedule.

• Contribute to national and local promotional efforts by aligning dealer communications with campaign objectives and market needs. Requirements • Experience supporting email campaigns, digital marketing initiatives, and multi-channel marketing communications in a business-to-business environment.

• Demonstrated ability to coordinate marketing activities and campaign execution across multiple stakeholders and deadlines.

• Familiarity with dealer, channel, or partner marketing programs, preferably within a retail or product-driven organization.

• Strong organizational skills with the ability to manage calendars, approvals, content updates, and project details with accuracy.

• Proficiency with Adobe Creative Cloud and comfort working with marketing assets in a fast-paced environment.

• Clear written and verbal communication skills, with the ability to develop business-facing materials with attention to detail.

• Ability to collaborate effectively with marketing, sales, and cross-functional teams to support shared goals. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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