
Digital Product Analyst
COTTAGE GROVE, WIJobSeen todaySeen in employer's feed today
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Job overview
The Digital Product Analyst supports the deployment of products and features across digital platforms, using customer needs, usage patterns, and emerging technology trends to guide improvements. The role focuses on optimizing member experience, maintaining product backlogs and documentation, defining performance and engagement metrics, and aligning digital products with business objectives. It also supports security and privacy processes and uses market, competitor, and user-behavior insights to inform product decisions.
Skills & qualifications
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Qualifications
Full job description
JOB REQUIREMENTS: Description The Digital Product Analyst aids in the deployment of new products and features across digital platforms, understanding customer needs to better serve them, overseeing digital channel usage and emerging tech trends. This role establishes best practices, security protocols, performance metrics, and processes for these channels. The position involves enhancing site traffic efficiency, ensuring an exceptional member experience with easy access to information and task execution, and maintaining the digital presence as a showcase aligning with the requirements of members, staff, and the organization. Expected Outcomes Enhanced user experience achieved through removing pain points. Member experience is enhanced as result of product and service optimization. Product backlog and relevant documentation are accurately maintained and accessible to relevant internal and external stakeholders. Processes and procedures that inform security and privacy guidelines, and additional pertinent protocols and assessments for the digital channels are accurately documented and communicated with a strong focus on the digital member experience. User interaction, retention, and overall engagement with products are articulated through relevant engagement metrics. Higher product conversion rates are achieved through understanding user behavior. Internal and external stakeholders deliver on requirements as agreed upon. Clear definition of deliverables ensures products and features meet digital roadmap business objectives. Decisions are driven by data. Market and competitor insights influence product and services enhancements. Capability Requirements Bachelor's degree or equivalent relevant professional experience required. Minimum 5 years of experience in financial services with a focus on member experience. Minimum 3 years in a leadership capacity. Familiarity with member facing digital platforms such as Online Banking, Mobile Banking, online new membership workflow, online account sales and the vendors that support them. Demonstrated experience with online member feedback tools Demonstrated experience in member needs analysis and crafting unique solutions to meet those needs. The ability to interact directly with members as needed. Strong knowledge of consumer banking, inclusive of deposit and loan products. Excellent verbal, listening, interpersonal, and oral/written communication skills. Ability to form and maintain positive relationships with all levels of the organization. The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all outcomes, responsibilities and... For full info follow application link. Summit Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Veterans, Minorities and Individuals with Disabilities. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/891B3C782B004EB3
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