Social Media / Influencer Marketing Manager

Location: New York, NY (Hybrid) Employment Type: Full-TimeAbout the RoleOur client, a fashion brand, is seeking a culturally connected, strategic, and relationship-driven Social Media / Influencer Marketing Manager to join their team. This person will play a key role in shaping the brand's social media and influencer strategy, driving creator partnerships, identifying emerging trends, and developing compelling storytelling that resonates with today's fashion consumer.The ideal candidate is deeply embedded in the New York fashion and influencer community, possesses a strong network of creators, stylists, tastemakers, and industry contacts, and has a natural understanding of brand storytelling and social-first marketing. They are equal parts strategist, trend forecaster, relationship builder, and creative thinker, bringing innovative ideas that help elevate brand awareness and engagement.We're looking for someone with a strong point of view, a pulse on culture, and the ability to translate trends into meaningful campaigns that drive both brand affinity and business results.Key Responsibilities: Influencer & Creator Strategy-Develop and execute influencer marketing strategies that align with brand objectives, seasonal campaigns, product launches, and key business initiatives.-Identify, recruit, negotiate, and manage relationships with influencers, content creators, celebrities, stylists, and tastemakers across all tiers.-Leverage an existing network within the New York fashion, beauty, lifestyle, and creator communities to drive impactful partnerships.-Build and maintain a robust pipeline of creator talent and partnership opportunities.-Develop creative influencer briefs that inspire authentic storytelling and brand alignment.Content & Brand Storytelling-Create influencer concepts, campaign narratives, mood boards, and content strategies that support brand messaging and seasonal initiatives.-Partner with Creative, Brand Marketing, Social Media, and PR teams to ensure cohesive storytelling across all channels.-Identify emerging cultural moments, fashion trends, and social conversations that the brand can authentically participate in.-Bring fresh, innovative campaign ideas that elevate brand visibility and engagement.Social Media & Trend Forecasting-Maintain a strong understanding of TikTok, Instagram, and emerging platform trends.-Monitor viral content, creator trends, platform updates, and consumer behaviors to inform strategy.-Recommend content opportunities, creator partnerships, and social activations based on real-time platform performance and cultural relevance.-Serve as an internal expert on social-first storytelling and influencer best practices.Analytics & Performance-Track, analyze, and report on influencer campaign performance, engagement metrics, reach, earned media value, conversions, and ROI.-Utilize Dash Hudson, CreatorIQ, Traackr, Aspire, or comparable influencer marketing and analytics platforms to measure program effectiveness.-Deliver actionable insights and recommendations to optimize future campaigns and partnerships.-Create regular performance recaps and executive-level reporting.Relationship Management & Cross-Functional Collaboration-Partner closely with PR, Brand Marketing, E-Commerce, Creative, and Social teams to ensure successful campaign execution.-Collaborate with agency partners, talent managers, publicists, and creator representatives to facilitate partnerships.-Manage influencer gifting programs, event seeding opportunities, and relationship-building initiatives.Represent the brand at industry events, brand activations, influencer gatherings, and fashion-related functions.Qualifications-4+ years of experience in influencer marketing, brand partnerships, PR, social media marketing, or creator relations.-Experience within fashion, luxury, contemporary apparel, beauty, or lifestyle brands strongly preferred.-Agency experience,