
Product Manager Digital Engagement
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Job overview
The Product Manager, Digital Engagement owns product strategy and the roadmap, managing digital experiences from planning through post-launch monitoring. The role uses performance data and AI-driven insights to identify opportunities, translates business needs into product requirements, and partners with technology, design, and other stakeholders to deliver and continuously optimize customer-focused solutions.
Skills & qualifications
Skills
Full job description
Responsibilities include but are not limited to: * Own product strategy and roadmap, aligning initiatives to business goals, customer needs, and performance insights. * Manage end-to-end digital experiences, identifying and prioritizing improvements that enhance usability, conversion, engagement, and efficiency. * Define and track key performance metrics (e.g., adoption, conversion, activation, engagement, satisfaction) and use data to inform decisions. * Leverage data and AI-driven insights to identify opportunities for personalization, automation, and improved customer outcomes. * Translate business needs into product requirements, including user stories, acceptance criteria, and backlog prioritization. * Partner with technology and design teams to deliver high-quality, scalable solutions in an agile environment. * Drive ongoing optimization, including experimentation (A/B testing), iterative improvements, and continuous learning. * Collaborate across stakeholders to ensure alignment with business, regulatory, risk, and operational requirements. * Act as the voice of the customer, ensuring solutions are intuitive, integrated, and aligned to customer expectations. * Evaluate emerging technologies, including AI and automation capabilities, to enhance product functionality and operational efficiency. * Monitor product performance post-launch, identifying issues, risks, and opportunities to improve outcomes.Valley National Bank is an Equal Opportunity / Affirmative Action Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
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