Sr Segment Marketing Manager

JOB REQUIREMENTS: Job Description JOB OBJECTIVE: Work in conjunction with Product Development & Adoption (PDA), R&D, and Product Marketing Teams to develop, plan, communicate, execute, and lead worldwide marketing strategies (short and long-term) and tactics for the market segments using clearly defined goals, objectives, critical success factors, timelines, budgets, and metrics. Responsible for creating and managing the programs and communications about our products and services to internal and external customers in assigned market segment area(s). Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and sales activities. Critically, this person must be able to perform the below duties showing credibility and industry knowledge to the customers and to internal stakeholders. CORE DUTIES: Duty 1: Develop Go-to-Market Strategies for the Pharmaceutical Market Segment Independently develop comprehensive go-to-market strategies for the pharmaceutical industry segment. This requires deep knowledge of how pharmaceutical companies operate, make purchasing decisions, and allocate budget. The strategy must address: * Growth projections and realistic revenue targets for the segment. * Target company identification (which pharmaceutical companies and which therapeutic areas represent the best growth opportunities). * Product area prioritization (e.g., small molecules, biologics, cell and gene therapy, etc.). * Value positioning and competitive differentiation for each product area. * Tactical approaches and marketing initiatives aligned with pharma customer needs. Duty 2: Drive Cross-Functional Collaboration and Field Engagement Lead close collaboration with internal product management groups (PDA for new products, CES for established products), R&D, Marketing Services, SCMT, and Sales to execute marketing initiatives and campaigns. This duty includes two distinct directions: Direction 1 - Marketing Execution: * Take an active role in generating customer-facing materials and promotional campaigns. * Drive marketing initiatives that support company focus areas. * Lead the development of campaigns, collateral, and promotional programs in partnership with internal stakeholders. Direction 2 - Market Intelligence: * Attend industry conferences and conduct customer visits to identify emerging trends and unmet needs. * Monitor pharmaceutical industry activity, particularly new... For full info follow application link. Diversity is important at Promega. We are proud to be an Equal Opportunity Employer, and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/54A335833B6E40AD Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.