Marketing Specialist (Student Resources)

Description : Under general supervision, develops and implements marketing campaigns across various channels that promote student service resources for first- and second-year students and military-connected students. Manages designated departmental social media accounts and supports the universitys primary Facebook and Instagram accounts. Examples : Under the supervision of the Director for Marketing and Public Information and in collaboration with the Student Success Center and Military Education Center and Assistant Director of Social Media: Marketing Campaigns and Content Development - 40%: Develops, implements, and manages marketing initiatives for the Student Success and Military Education centers including email, direct mail, paid advertising campaigns and other promotional efforts. Departmental Social Media Management - 30%: Manages designated departmental social media accounts, including developing strategy, identifying content opportunities, planning, and maintaining content calendars, creating and selecting content, writing copy, scheduling and publishing posts, and monitoring account performance. University Social Media Support - 15%: Supports the universitys primary Facebook and Instagram accounts in coordination with the Assistant Director of Marketing for Social Media by creating, selecting, preparing, scheduling, and publishing assigned content, including events, student life, and promotional content. Writes and edits social media copy, selects appropriate photos and visual assets, and creates graphics and other digital content for assigned university social media projects. Ensures assigned content complies with university brand and editorial standards and applicable digital accessibility requirements. Analytics, Research, and Reporting - 10%: Tracks and reports performance of campaigns and key metrics using analytics tools. Uses data insights to optimize campaigns, improve user funnels, and suggest improvements to marketing strategies. Administrative and Other Responsibilities: - 5%: Attends training, seminars, and other meetings as needed; performs other duties as assigned. Physical Condition : Experience : Experience of more than 2-3 years in a related field. Experience in prepress workflow and creating files for printing is required. Documented portfolio of design work produced. Knowledge : Knowledge of fundamental marketing techniques; Possesses excellent editing and proofreading skills; Ability to write professional and accurate copy for various purposes, such as internal and external communication, and marketing materials; Experience with marketing software, platforms, and analytics tools such as Google Analytics; Ability to manage multiple projects and deadlines simultaneously; Ability to express ideas in a clear and structured manner; Ability to understand and meet assigned deadlines; Ability to utilize a personal computer and software including as Microsoft Office programs and Adobe Creative Cloud. Education : Bachelors degree in commercial art, design, advertising, marketing, or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job. Additional Requirements : Should possess the sensitivity and skill to work with student and employee populations; the ability to deal with confidential and sensitive information; excellent judgment and personal maturity; and strong interpersonal skills. Understanding of how to work in a time-sensitive workspace and ability to handle multiple tasks in an extremely busy office. Must be able to solve complex problems and to work independently with little supervision. Standard Requirements : Requires the ability to maintain positive working relationships with students, faculty, staff, and the community. Must adhere to Universitys core values: People-Cente ed, Community, Integrity, Visionary, and Connections, per the MSU Texas Values Journey. Personal cell phone usage may be required to complete position duties, including multi-function authentication requirements. Regular reliable attendance is required. This position is designated as security sensitive (Mod) and requires a criminal background check. Position is designated as a Responsible Employee as outlined by Title IX. May serve as Campus Security Authority as outlined by the Clery Act. All qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, religion, age, disability, protected veteran status, or genetic information.