Marketing and Graphic Designer

Bring Creativity to Life and Connect the Casper Community! Are you a creative problem-solver with a passion for graphic design, marketing, and public communication? Do you enjoy turning complex information into compelling visual stories that inform, engage, and inspire? The City of Casper is seeking an experienced Marketing and Graphic Designer to support the City's marketing, public information, branding, and community engagement efforts! In this exciting role, you'll play a key part in how the City connects with residents, businesses, and visitors through print, web, social media, and other communication platforms. From designing eye-catching graphics and developing engaging campaigns to maintaining digital content and promoting City services, your work will help shape how the community sees, understands, and connects with its local government. You'll have the opportunity to combine your creativity, technical skills, and communication expertise to make City information more accessible, strengthen the City's visual identity, and highlight the services and programs that make Casper a great place to live. If you're passionate about design, storytelling, and public service, this is your opportunity to put your talents to work for the Casper community! Why You'll Love This Job **Make a Meaningful Impact: **Use your creative skills to help residents stay informed about City services, programs, initiatives, and utility information. **Creative Opportunities: **Develop a wide variety of materials, including graphics, brochures, publications, annual reports, presentations, photographs, digital content, and marketing campaigns. **Variety Every Day: **Work across print, web, social media, photography, and digital marketing, with opportunities to bring fresh ideas to projects throughout the organization. **Strengthen the City's Brand: **Help maintain consistent branding and visual standards that reflect the City of Casper's identity and values. **Digital Storytelling: **Create engaging content for the City's website, social media platforms, and electronic marketing campaigns while exploring new ways to reach and connect with audiences. **Collaborative Environment: **Partner with the Public Engagement team and departments throughout the City to develop communication materials and support community initiatives. **Professional Growth: **Apply your design expertise, explore emerging media trends, and use engagement data to help shape effective communication strategies. What You'll Do As the Marketing and Graphic Designer, you'll support and coordinate a variety of marketing, public information, graphic design, and public engagement efforts for the City of Casper, including: **Create Compelling Designs: **Develop graphics, flyers, posters, brochures, newsletters, publications, annual reports, presentations, forms, and other print and digital materials that communicate information clearly and creatively. **Maintain the City's Visual Identity: **Develop, maintain, and implement graphic design standards, brand guidelines, visual identities, and iconography to ensure consistency throughout the organization. **Support Marketing and Public Information: **Collaborate with City departments to develop communication materials, campaigns, and outreach initiatives that promote City services and keep residents informed. **Manage Website Content: **Assist with front-end website development, create and update web content, and perform regular website maintenance to support an accessible and engaging digital presence. **Create Engaging Digital Content: **Develop graphics, photographs, and other visual materials for the City's website, social media platforms, and electronic marketing campaigns. **Support Social Media Strategy: **Assist with content planning, social media management, audience interaction, and the deve opment of effective digital communication strategies. **Promote City Utility Services: **Help communicate important information about City utility services to customers through clear, informative, and visually engaging materials across multiple media channels. **Analyze Trends and Engagement: **Monitor design trends, website performance, social media engagement, and electronic marketing best practices to identify opportunities for improvement. **Coordinate Projects and Events: **Work with Public Engagement staff and other City departments to plan, develop, and implement communication projects, public outreach activities, and community events. **Support Photography and Publications: **Gather information, capture or edit photographs, and prepare visual materials for newsletters, publications, websites, and other communication channels. **Provide Excellent Customer Service: **Represent the City professionally and courteously when working with residents, City employees, and other stakeholders. What We're Looking For We're looking for a creative, organized, and resourceful professional who can balance strong design skills with effective communication, technical knowledge, and a commitment to public service. The ideal candidate is comfortable managing multiple projects, collaborating with different teams, meeting deadlines, and translating complex information into clear and engaging visual messages. Minimum Qualifications - High school diploma or equivalent (GED). - At least three (3) years of professional experience in marketing, public engagement, and graphic design. - Knowledge of graphic design principles, marketing strategies, and communication methods across print and digital media. - Experience using graphic design software and creating visual materials for a variety of audiences and platforms. - Effective written and verbal communication skills. - Ability to organize information, manage multiple assignments, and establish effective working relationships. Preferred Qualifications - Associate's or bachelor's degree in Marketing, Communications, Graphic Design, or a closely related field. - Experience in public-sector communications or local government. - Proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Lightroom. - Experience with website management, front-end development, and digital content creation. - Experience managing social media platforms and developing electronic marketing campaigns. - Knowledge of photography, photo editing, branding, and multimedia communication. - Experience analyzing engagement data, performance metrics, and digital marketing trends. - A valid Wyoming driver's license. Important Skills and Abilities Successful candidates should be able to: - Apply graphic design and marketing principles to solve visual communication challenges. - Communicate clearly and professionally in writing, in person, and through digital media. - Create engaging presentations and visual materials for diverse audiences. - Manage multiple projects and deadlines while maintaining attention to detail. - Collaborate effectively with City employees, leadership, and community stakeholders. - Maintain confidentiality and follow applicable privacy laws, public records requirements, and City policies. - Learn about and promote City of Casper utility services and other municipal programs. - Operate modern office equipment, software, and computer applications. - Demonstrate professionalism, sound judgment, and the City's core values. Excellent Benefits The City of Casper offers a competitive compensation and benefits package. Eligible benefits may include: - Medical, dental, and vision insurance. - Participation in the Wyoming Retirement System pension plan. - Paid time off and paid holidays. - Employee Family