Senior Brand Strategist

We're looking for a Senior Brand Strategist to lead the development, evolution, and activation of key elements of our global brand strategy. This is a hands-on strategic role that combines insight-driven thinking with practical implementation. You will develop positioning, messaging, and brand frameworks while ensuring they are effectively embedded into campaigns, creative development, product marketing, and go-to-market activities across the organization.In this role, you will translate audience insights, market dynamics, business priorities, and competitive intelligence into clear, actionable strategies that strengthen differentiation and build brand relevance. You will serve as a trusted strategic partner to marketing, product, insights, and creative teams, helping stakeholders navigate complex brand questions and bring the strategy to life consistently across audiences, products, and markets.The ideal candidate is comfortable moving between high-level strategic thinking and detailed execution. You can develop a clear point of view, build alignment across a matrixed organization, and translate complex ideas into compelling, practical direction for diverse stakeholders.This position is based in our New York office. We follow a hybrid policy of at least four days onsite.Morningstar's hybrid work environment gives you the opportunity to collaborate in person each week, as we have found that we are at our best when we are purposefully together on a regular basis. In most of our locations, our hybrid work model is four days in the office each week. A range of other benefits is also available to enhance flexibility as needs change. No matter where you are, you will have the tools and resources to engage meaningfully with global colleagues.Key ResponsibilitiesBrand Positioning and Messaging * Lead the development and evolution of brand positioning, audience-specific value propositions, messaging frameworks, and strategic narratives. * Translate complex business strategies, product capabilities, audience needs, and market dynamics into differentiated and compelling brand stories. * Develop practical messaging toolkits, strategic narratives, and enablement resources for use across campaigns, content, sales, product marketing, and other client-facing communications. * Establish clear guidance for adapting enterprise brand messaging across products, audiences, regions, and stages of the customer journey. * Serve as a strategic advisor to internal teams, ensuring that brand voice, messaging, and storytelling remain consistent and relevant across touchpoints. * Develop clear points of view and recommendations on emerging brand, audience, and market opportunities.Brand Activation and Creative Strategy * Lead the translation of brand strategy into multi-channel campaigns, creative platforms, content, and go-to-market initiatives. * Partner with integrated campaign, creative, design, content, and product marketing teams to establish strategic direction and ensure execution aligns with brand and business objectives. * Develop and shape strategic and creative briefs that clearly articulate audience insights, business objectives, messaging priorities, and measures of success. * Evaluate campaign concepts, content, and creative assets against the approved strategy, providing clear and actionable feedback. * Identify opportunities to strengthen how the brand is expressed across the full client and customer experience. * Help teams resolve complex or competing messaging needs while protecting the clarity and integrity of the broader brand strategy.Research, Insights, and Strategic Planning * Partner with audience strategy, research, and insights teams to develop learning agendas and identify knowledge gaps related to brand perception, audience needs, and competitive differentiation. * Lead the synthesis of audience research, market trends, competitive intelligence, and business priorities into c