
Marketing Specialist
Broomfield, COJobSeen 5 days agoSeen in employer's feed 5 days ago
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Job overview
The Marketing Specialist analyzes consumer demand, competitor offerings, seasonal trends, and digital marketplace activity in the outdoor recreation products industry. The role evaluates campaign performance and interprets sales, pricing, product, and customer engagement data to support targeting and promotional strategies. It also assesses existing marketing programs and recommends improvements to increase brand visibility, product demand, and sales performance.
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Full job description
Analyze consumer demand, competitor offerings, seasonal trends, and digital marketplace activity in the outdoor recreation products industry. Evaluate advertising, e-commerce, and retail/wholesale campaign performance to identify opportunities for optimization. Interpret sales, pricing, product, and customer engagement data to support targeting and promotional strategies. Assess existing marketing programs and recommend improvements to increase brand visibility, product demand, and sales performance. Must have a Master's Degree in Marketing and 12 months of working experience
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