Admissions Counselor - Adult Learners

Location: Herkimer, NY Category: Admissions Job Type: Full-time Posted On: Mon Sep 14 2026 Job Description:

Reports To: Director of Admissions

Basic Function: Serves as a primary representative of the college to adult prospective students, including those who may be eligible for SUNY Reconnect programs, engaging with individuals, businesses, and community partners through regular communication and recruitment activities. Counsels and advises incoming students on program and career interests aligned with the College's offerings, effectively communicating their value.

Major Responsibilities:

• Educates incoming students, families, employers, and other business and community members about Herkimer County Community College's SUNY Reconnect and other programs, effectively communicating the value of the college and its offerings.

• Represents the College enthusiastically and professionally at job and career fairs, vocational centers, businesses, community events, and other functions throughout the local community and across the state of New York.

• Informs employers about opportunities to upskill and reskill their employees through leveraging the SUNY Reconnect program.

• Counsels and advises prospective students on academic programs, career interests, and degree selection, including assisting undecided students.

• Guides prospective students through each step of the admissions process, providing encouragement and positive reinforcement.

• Maintains current knowledge of the college's academic, workforce, continuing education, athletics, and student support services.

• Manages an assigned recruitment territory consisting of entities such as high schools, community organizations, business partners, and special populations.

• Develops and maintains relationships with business partners, community partners, prospective students, and families.

• Identifies and coordinates marketing and recruitment activities to attend, delivering presentations to large and small groups at visits, fairs, community events, instant admission days, and workshops.

• Maintains regular communication with prospective students and other stakeholders through phone, email, text, live chat, social media, mailings, and in-person outreach.

• Conducts targeted outreach to adult students who were previously enrolled at the college, but did not complete their degree, to encourage them to return and do so in a Reconnect or other related programs.

• Actively participates in planning and execution of admissions events including campus tours, group visits, open house, accepted students' day, and special program days.

• Provides evening availability so that adult learners can contact the admissions office at times most convenient to them. Conducts evening information sessions both in person and online to ensure access for adult learners.

• Analyzes recruitment and enrollment data in Slate (CRM) to prepare reports, support annual enrollment objectives, and adjust recruitment strategies using data-driven decision making.

• Stays informed of trends and best practices in community college admissions and adult student recruitment and makes recommendations to improve recruitment strategies and engagement with prospective student populations.

• Develops and maintains proficiency with Slate, Banner, and other relevant software systems.

• Accurately and consistently tracks recruitment activities, student interactions, and travel expenses in Slate and other systems.

• Trains and supervises student workers with duties including campus tours, data entry, event support, and outreach.

• Serves on college committees as assigned.

• Demonstrates excellent work ethic, reliability, and attendance.

• Performs other duties as assigned.

Job Requirements:

Minimum Experience and Educational Background:

• Associate degree required, Bachelor's degree in marketing or a related field preferred.

• Experience in higher education preferred, particularly in a community college setting.

• Experience with Slate, Banner, and Microsoft Office Suite preferred.

• Valid NYS driver's license with clean driving record.

• Strong cross-cultural, interpersonal, organizational, and customer service skills.

• Excellent oral and written communication skills, including public speaking.

• Ability to travel extensively Monday through Friday, including overnight travel, as well availability to work evenings and weekends as required.

• Ability to lift and transport recruitment materials.

• Preferred prior experience includes sales, admissions, recruitment and outreach, customer service, teaching, public speaking, social media marketing, and involvement in student activities or community organizations.

Additional Information:

Salary: $47,916 - $71,874