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Director of Marketing Operations

CRISIS PREVENTION INSTITUTE INC

MILWAUKEE, WIJobSeen todaySeen in employer's feed today

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At a glance

Compensation
No compensation found
Location
MILWAUKEE, WI
Work Authorization
Not specified

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Job overview

Crisis Prevention Institute is seeking a Director of Marketing Operations & Automation to build and lead its Marketing Operations function as the organization scales. The role focuses on marketing technology, process, and analytics, including campaign operations, automation, data quality, reporting, and attribution. The director will partner with Data & Analytics, Revenue Operations, and Business Applications to support pipeline and revenue targets.

Skills & qualifications

RequiredNice to have

Skills

Marketing OperationsMarketing AutomationIntegrated Campaign OperationsMarketing Technology IntegrationsData EnrichmentReporting and AnalyticsLead and Account RoutingData Quality ManagementChange ManagementTraining and Adoption

Full job description

JOB REQUIREMENTS: Our Story: Crisis Prevention Institute, Inc. (CPI) is the worldwide leader in evidencebased deescalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we've helped train more than 17 million people across serviceoriented industries including education, health care, behavioral health, longterm care, human services, security, corporate, and retail. At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. This philosophy is central to everything we do and traces back to our beginning. As a member of the team, you can expect to: Make a difference through your work - You'll be proud to tell your family and friends what you do. Gain significant career experience within a fastgrowing organization - From entrylevel roles to executive leadership. Feel fulfilled and have fun - We work hard but make time to build meaningful relationships and celebrate wins.The Role: As we scale our marketing organization to support ambitious pipeline and revenue targets, we are seeking a Director of Marketing Operations & Automation to build a best-in-class Marketing Operations function. This is more than a systems and reporting role. We are looking for an operational builder-doer who can bring process discipline to an evolving marketing organization - someone who can design and build scoring frameworks, operationalize integrated campaigns and Account-Based Experience (ABX) motions, and give leadership a clear, data-driven view of marketing's impact on pipeline and revenue. This role sits at the intersection of technology, process, and analytics. You will be responsible for ensuring CPI's marketing technology, data, and reporting infrastructure enable the organization to hit or exceed its pipeline targets. You'll partner with Data & Analytics, Revenue Operations and Business Applications to define and document how marketing data is captured, standardized, synchronized and maintained across the customer lifecycle so that reporting, segmentation, routing, automation and attribution can be trusted. What You Get to Do Every Day: Marketing Operations Strategy & Team Leadership Build and document a best-in-class Marketing Operations function. Lead a team of Marketing automation professionals. Work with the team to build all Marketing Operations functions, including integrated campaign operations, marketing technology integrations, data enrichment, reporting and analytics, and lead/account routing and quality management. Lead change management, training and adoption... For full info follow application link. Crisis Prevention Institute is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/99815AF7154C41D6

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