Credit Marketing & Communications Marketing Automation & Analytics,Assistant V

Credit Marketing & Communications - Marketing Automation & Analytics,Assistant Vice President - New YorkWe are looking for a seasoned marketing automation and analytics professional to join the Credit Marketing & Communications team as an Assistant Vice President in New York. In this senior individual contributor role, you will own the platforms, data, and reporting frameworks that enable the broader marketing team and be responsible for driving marketing automation, audience segmentation, reporting, and data management initiatives to improve marketing effectiveness and efficiency. This role is a great opportunity to drive operational excellence and make a meaningful impact on one of Morningstar's largest and fastest-growing business units.To be successful in this role, you will have hands-on experience in marketing automation, data management, and analytics, with expertise in HubSpot, Pardot, and related martech platforms. You will also have strong project management and communication skills, exceptional attention to detail, and a proven ability to translate data into actionable insights and recommendations. The ideal candidate is a highly motivated problem solver with a passion for marketing technology and analytics.Job Responsibilities: Marketing Automation Define the martech vision, strategy, and roadmap for the global Credit businessOwn the end-to-end management of marketing technology platforms, driving platform strategy, integrations, governance, and expert-level administration and supportServe as the primary administrator for marketing automation platforms, managing system configuration, access controls, platform enhancements, and vendor relationshipsDesign, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworksSupport the marketing team in executing efficient and effective campaigns through marketing technology platformsStay current on marketing automation, data management, analytics, and martech best practices, identifying opportunities to enhance capabilities, efficiency, and performance Marketing Data Management Own the marketing data architecture across marketing platforms, including campaign tracking, source attribution, taxonomy, and marketing system integrations, ensuring data frameworks support business objectives, reporting needs, and future scalabilityMaintain an up-to-date marketing audience database with high levels of data quality, integrity, and standardization, including establishing governance processes and ensuring compliance with applicable privacy regulationsOversee audience segmentation strategy and governance across platforms to ensure consistency, relevance, and compliance Marketing Analytics & Reporting Define, maintain, and evolve marketing measurement frameworks, KPIs, and attribution methodologies to assess marketing effectiveness and business impactAnalyze the marketing database and generate actionable audience insights for marketing campaignsAnalyze marketing funnel performance, campaign effectiveness, and audience behavior to identify optimization opportunities and provide actionable recommendationsIntegrate marketing performance data from multiple sources and develop centralized marketing performance and executive dashboards with clear and compelling visualizationsPartner with marketing stakeholders to deliver insights that inform strategy, investment decisions, and continuous performance improvementChampion a culture of data-driven decision-making and continuous improvement by providing insights, recommendations, and thought leadership across the marketing organization Qualifications: A bachelor's degree8+ years of experience in marketing automation architectureDeep hands-on expertise in marketing platform (Pardot, HubSpot, or related) administration, configuration,