Creative Director, Brand Design

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP helps members understand their bodies and daily lives through wearable technology, personalized coaching, and actionable insights across sleep, strain, recovery, and health. As WHOOP grows globally, Brand Creative is responsible for building a distinctive, culturally relevant brand while protecting the clarity, credibility, and premium craft members expect. WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative, owning the WHOOP visual identity, design standards, and high-quality execution of the brand across campaigns and always-on channels. Reporting to the VP of Brand Creative, this leader will translate brand strategy, brand and partners channels presence into a coherent visual system that scales across year-round marketing, global launches, digital experiences, retail, events, partnerships, and internal storytelling. This role requires both a standard-setter and a maker: someone with the judgment to define the system, the taste to elevate creative quality and performance, and the operational rigor to help teams execute at scale. RESPONSIBILITIES:

• Set the vision for WHOOP brand design, translating brand strategy into a clear, distinctive, and ownable visual language across channels and markets. Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates that are intuitive and scalable for teams to use.

• Lead and develop the Brand Design team, including art direction and design systems talent, senior designers, and designers as the team scales. Build a strong internal team through hiring, coaching, decisive feedback, clear expectations, and opportunities for growth, while cultivating a healthy pipeline of talent and creative partners.

• Partner closely with the Creative Director for Advertising, who owns campaign concepts and creative world-building, to ensure every creative platform has a rigorous visual expression and retains the strength of its original idea across executions, channels, and global markets.

• Establish design reviews, craft standards, documentation, and governance that elevate creative quality while enabling speed, consistency, and distributed execution. Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.

• Personally direct high-visibility creative work when needed, from major launches and brand moments to executive and partnership storytelling. Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to deliver one recognizable WHOOP experience.

• Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency while protecting originality, intellectual property rights, member trust, and brand standards.

QUALIFICATIONS:

• 10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.

• A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution.

• Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve creative quality, speed, and consistency across multiple teams without compromising creativity.

• Strong people leadership skills, with a track record of hiring, coaching, setting expectations, developing talent, and elevating the quality of both creative work and team performance.

• Fluency across all channels where Design and Branding clarity are applied to the highest standards with excellent production judgment.

• Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on creative direction.

• A collaborative, low-ego leadership style and comfort operating at high speed with incomplete information.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $180,000 - $245,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.