Mgr Communications Commercial Field

JOB REQUIREMENTS: Description Brand and Commercial Communications Develop and manage the company's brand and commercial communications strategy, including product and campaign messaging, dealer communications, customer communications, and field updates. Own customer communications tied to brand updates, including brand transition messaging, rebrand announcements, product naming and identity changes, and the sequencing of what customers and dealers hear and when. Lead commercial external communications in partnership with company leadership and the corporate communications team, including product announcements, campaign launches, trade and industry messaging, and coordination with public relations partners on commercial topics. Create and maintain an integrated commercial communications calendar that aligns brand plans, marketing campaigns, product launches, dealer and customer touchpoints, and major initiatives. Establish messaging standards, templates, and editorial guidelines that ensure consistency in voice and tone across all brand, dealer, and customer facing communications. Partner with the corporate communications lead in Human Resources so that commercial messaging and companywide employee communications stay aligned and do not duplicate one another. Measure communication effectiveness through engagement metrics and feedback from dealers, customers, and field teams, and recommend improvements as needed. Training and Enablement Design, develop, and implement scalable training programs for commercial onboarding, product knowledge, selling processes, and strategic initiatives. Create reusable product specific learning resources, including e learning modules, facilitator guides, toolkits, job aids, knowledge libraries, and self-service content. Collaborate with Human Resources and department leaders to strengthen commercial onboarding and role specific ramp... For full info follow application link. Stoughton Trailers is an EEO/Affirmative Action Employer Stoughton Trailers provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Stoughton Trailers complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Stoughton Trailers expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Stoughton Trailers employees to perform their job duties may result in discipline up to and including discharge. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/D6BFE1A741A747D0