Brand Sales Enablement Manager

JOB REQUIREMENTS: Description Brand & Sales Enablement Manager - Diving SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years. We are seeking an innovative Brand & Sales Enablement Manager to lead our global trade show strategy, retail merchandising programs and brand facing activations that bring the SCUBAPRO brand to life for retailers, dealers, distributors and consumers around the world. Johnson Outdoors operates globally with 1,300 employees across 18 facilities and a portfolio of market-leading brands in fishing, watercraft, camping, and diving. Together, we create amazing outdoor experiences for adventurers around the world in more than 80 countries. Help Shape the Future of Diving What you will do: The person in this role serves as the strategic link between Brand and Sales, leading the planning and execution of global trade shows, customer events, retail merchandising programs, and point-of-purchase (POP/POS) displays. The successful candidate will ensure a consistent and compelling brand presence across dealer, distributor, and retail channels while supporting sales growth through impactful customer-facing experiences and marketing activations worldwide. Leads the development and execution of retail brand strategy, including in-store experience, point-of service (POS), display, promotions, sell sheets, and customer presentations. Acts as a strategic integrator between Brand and Sales to ensure alignment on go-to-market plans and retail execution. Provides leadership and structure to the Field Marketing Team and technical representatives, ensuring brand consistency and strategic focus in the field. Coaches and supports field marketing execution while also serving as a hands-on contributor to key initiatives. Oversees the planning and execution of major trade events, collaborating with Sales and Brand teams to ensure alignment and impact. Partners cross-functionally with Creative, Digital, Brand/Product, and Sales teams to develop and deploy integrated marketing programs. Develops KPIs and reporting mechanisms to evaluate the effectiveness of sales enablement and field marketing initiatives. Ensures all retail and trade marketing efforts are aligned with brand positioning and consumer segmentation strategies. Champions an AI-first mindset and the responsible integration of AI and other digital technologies into business strategy, prioritization, risk management, decision-making, and operations. Guides organizational adoption while ensuring alignment with company governance, security, privacy, and ethical standards. Performs other duties as assigned. Supervisory/Management Responsibilities: In partnership with human resources, performs human resources responsibilities for staff which... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/A3F378329DE74D4E