Sr. Manager, GTM Product Marketing, Agentforce

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.We're looking for a GTM Senior Product Marketing Manager, Agentforce to help execute and scale the go-to-market strategy for Salesforce's rapidly expanding Agentforce portfolio. In this role, you'll bring the power of an enterprise-grade AI agent platform to life through hands-on enablement programs, launch execution, and cross-functional collaboration with Product, Core PMM, and Sales teams.You'll design and deliver compelling enablement programs, build repeatable demo and sales play content, and apply AI adoption scale strategies and tactics - turning usage signals and field insight into targeted programs that move sellers and customers from awareness to active, sustained use. You'll help sellers understand how Agentforce drives customer success and business growth. If you thrive in fast-paced environments, excel at turning complex technology into actionable field programs, and have a passion for AI and enterprise SaaS, we'd love to hear from you.Responsibilities: * Go-to-Market Execution: Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations - translating innovation into clear, actionable programs that drive adoption and revenue growth. * Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities. * Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs - driving measurable pipeline growth. * AI Agent-Driven Enablement & Slackbot Skill Building: Design and build AI-powered enablement tools - including custom Slackbot skills and agent workflows - that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback. * Adoption Acceleration: Own, partner, and drive adoption of Agentforce across the field - building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays. * Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution. * Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging. * Presentation Delivery: Build and deliver high-impact presentations and demos for internal enablement sessions. * Enablement Programs: Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike. * Field Readin