Manager, Co-brand Acquisition Marketing

Job Identification: 224740

Job Category: Enterprise Marketing and Loyalty

Job Schedule: Full time

Equal Opportunity Employer EOE, including disability/vets

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Co-brand Acquisition Marketing, you will help drive growth across Hilton's portfolio of co-branded credit cards by leading and executing marketing initiatives that drive new card acquisition. Reporting to the Director of the Co-Brand Marketing team, you will partner with American Express and serve as Hilton's cross-functional leader to deliver integrated, data-driven marketing campaigns and touchpoints that support shared business objectives and portfolio growth.

What you'll do during a typical day:

• Lead acquisition marketing campaigns and touchpoints across owned and paid channels ensuring alignment with co-brand and enterprise growth objectives.

• Oversee end-to-end campaign planning and execution, guiding team members and agency partners to deliver high-quality marketing deliverables on time and on strategy.

• Develop and oversee test-and-learn roadmaps, identifying opportunities to optimize audience targeting, messaging, creative, and channel investments.

• Analyze channel and campaign performance, translating insights into actionable recommendations that improve cost efficiency, acquisition goals, and overall business results.

• Own reporting socialization and executive readouts, communicating results, insights, risks, and recommendations to leadership and key stakeholders.

• Support broader co-brand initiatives and enterprise priorities to drive both customer acquisition and long-term Card Member engagement.

How you'll collaborate with others:

• Serve as a marketing partner to Hilton's internal co-brand program team, aligning on acquisition priorities, performance optimization, and business objectives.

• Lead cross-functional marketing teams in developing, executing and optimizing acquisition marketing tactics that drive portfolio growth.

• Laise with American Express co-brand team to align marketing plans, coordinate dual Amex & Hilton owned initiatives, and ensure legal / compliance approval of all Hilton co-brand activity.

Deliverables you'll take ownership of:

• Campaign and creative briefs that guide campaign development across owned, earned, and paid marketing channels.

• Delivery and execution of all campaign assets with quality assurance oversight.

• Campaign reporting and performance tracking to ensure achievement of portfolio growth objectives.

• Test-and-learn frameworks, optimization plans, and performance measurement approaches.

What It Takes to Make the Stay

You have these minimum qualifications:

• Five (5) years of professional experience

• Four (4) years of experience in marketing, loyalty, co-brand, financial services, or a related field

• Proven experience driving data-driven marketing strategies and business results

• Experience leading cross-functional initiatives and influencing stakeholders

• This role is based in McLean, VA (onsite)

It would be useful if you have:

• Knowledge of customer acquisition, audience targeting, testing, and optimization

• Strategic, customer-focused mindset

• Experience managing agency and partner relationships

• Experience in a regulated industry

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program

• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future

• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents

• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones

• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)

• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most

• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered

• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits (https://jobs.hilton.com/benefits) package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $90,000 – $120,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands (https://www.hilton.com/en/brands/) , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog (https://jobs.hilton.com/blogs) to see why we’re more than a great place to stay—we’re a great place to work.