
Creative Director, Copy
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Job overview
Hudson Rouge is seeking a visionary, ideas-first Creative Director, Copy to lead brand-level campaigns, primarily for Lincoln, and drive creative for luxury new business. The role mentors writers and art directors, sets a sophisticated copy standard across channels, and partners with senior clients. The agency describes its culture as boutique and collaborative, supported by WPP’s resources and benefits.
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Full job description
Who We AreHudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.About WPPHudson Rouge is part ofWPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.WHO IS HUDSON ROUGE?Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for the uniquely talented people who are excited about doing their best work and want to grow with us.THE OPPORTUNITYCreative Director, CopyCould this be you?We are seeking a visionary, ideas-firstCreative Director, Copyto lead high-impact,Tier 1 / Brand-level campaignswith a primary emphasis on ourluxury automotive account (Lincoln), while aggressively driving creative excellence forluxury new business opportunities.You will mentor a talented team of writers and art directors, champion creative excellence, and serve as a key partner within our creative department.Our team operates as animble, boutique-style agencyembedded within the global powerhouse network ofVML & WPP. This unique ecosystem gives you the best of both worlds: the close-knit, highly collaborative, and agile culture of a specialized creative boutique, backed by the unmatched scale, resources, andindustry-leading WPP benefits program(including robust medical and generous vacation plans).What you'll do: * Drive new business growthby leading creative development, conceptualizing breakthrough campaign ideas, and delivering high-impact pitch presentations to prospective clients. * Architect the voice of luxuryacross all channels, establishing a highly sophisticated, emotionally resonant copy standard for Lincoln and emerging accounts. * Set the creative and copy standardfor brand-level storytelling, ensuring all work is culturally relevant, premium, and perfectly aligned with upscale consumer expectations. * Lead and mentora collaborative, tight-knit team of copywriters and art directors, fostering a culture of high-end creative curiosity, craftsmanship, and growth. * Own executive client relationships, confidently articulating, defending, and selling big, elegant creative ideas to senior leadership and luxury brand stakeholders. * Oversee production pipelinesfrom initial brainstorming sessions through to final execution, ensuring projects are delivered on time and to the highest quality standards.What you'll need: * Must be prepared to work in New York City, operating comfortably in our hybrid structure (3-4 days on-sitein our NY agency & 1-2 days offsite). * An excepti
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