Analytics and Insights Senior Manager

Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce.

Recruiting for this role ends on Recruiting for this role ends on January 26, 2027

Work You'll Do

Within the Deloitte Customer team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

This person will work across our Marketing, Advertising, and Commerce functions within the Deloitte Customer team, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. The ideal candidate will possess a passion for digital marketing/advertising and emerging trends. Key responsibilities include:

• Uncover client's key business questions across the marketing funnel, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels

• Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality

• Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

• Guide multi-dimensional delivery teams with deep dives into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and more

• Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts, leveraging tools such as Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools

• Lead the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment

• Serve as subject matter expert and proactively drive the development of sales proposals, client points of view, and data-driven best practices

• Understand the evolving landscape of AI and analytics tools, as it impacts how we sell and deliver to our clients, increasing delivery efficiencies and elevating client capabilities

• Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality

• Possess strong time management skills to ensure accurate delivery while leading multiple projects and/or business development efforts

• Provide support, coaching, and training to assist in the career and capability development of team members to support the growth of the practice

• Possess strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.)

A successful candidate would possess these skills:

• Ability to work independently and collaborate as part of a team

• Effective written and verbal communication skills

• Meticulous attention to detail and quality of work product

• Ability to build and sustain professional relationships

• Ability to lead projects or workstreams

• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment

• Strong interpersonal skills and professional demeanor

• Ability to meet deadlines

• Ability to mentor and provide clear guidance to others

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Qualifications

Required:

• 10+ years managing digital marketing/advertising analytics and multi-functional teams for large, complex clients/projects with experience in omnichannel measurement

• 5+ years of experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA)

• 5+ years of experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely), with a strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns

• 3+ years of experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans

• Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve

• Limited Immigration sponsorship may be available

Preferred:

• Proven leadership ability with strong client relationship skills

• Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills

• High-level understanding of modeling approaches

• Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Data Studio, Datorama, Looker, etc.)

• Experience with trend identification and supporting tools (Social Listening tools)

• Fluent with Excel and/or other data analysis tools such as SQL or Tableau

• Understanding of databases and ability to mine large data sets using advanced SQL Skills

• Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient

• Excellent written and verbal communication skills

• Bachelor's degree or equivalent experience

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $171,600 to $338,300.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.