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Director of Marketing, Athletics - 20260429S

Villanova University

Villanova, PAFull-timeSeen todaySeen in employer's feed today

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At a glance

Compensation
No compensation found
Location
Villanova, PA
Schedule
Full-time
Work Authorization
Not specified

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Job overview

The Director of Marketing, Athletics cooperatively manages athletics marketing, including strategic branding, digital strategies, game-day experience, fan engagement, promotions, attendance enhancement, and student participation. The role identifies revenue opportunities, directs special events, and collaborates with university partners and external organizations. It also develops and directs implementation of a strategic branding and marketing campaign for the Athletics Department and works to enhance ticket sales and event attendance.

Skills & qualifications

RequiredNice to have

Skills

Strategic MarketingBrandingTicket SalesAttendance EnhancementSocial MediaDigital StrategiesFan EngagementPromotionsRevenue GenerationEvent Management

Benefits

Paid Time Off
401(k) Match
Tuition Assistance

Full job description

Villanova University Director of Marketing, Athletics Posting Details Do you have questions about the application process? If so, please refer to the Applicant FAQ's. Posting Details (Default Section) Posting Number: 20260429S Position Title: Director of Marketing, Athletics Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 732-Athletics - Promotion + Marketing Position Summary: Why work at Villanova? Join a mission-driven organization. Since Villanova University's founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others. Villanova has been included among the nation's best colleges and universities. VU's inclusion again in U.S. News & World Report's 2025 "Best Colleges" rankings is another indication of the University's continued prominence and forward momentum. Villanova's most precious asset is our people . As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more . Cooperatively manage all aspects of Athletics marketing to include strategic branding and marketing, social media platforms/digital strategies, game day experience, fan engagement, promotions, attendance enhancement, student participation and faculty/staff involvement. Identify and maximize opportunities to generate revenue. Direct and manage Athletics special events and future calendar of events. Collaborate with Ticket Office Operations, Student Life, and the Nation Student Fan Group regarding student attendance at all Athletics events. Work closely with Playfly on fulfillment of all partnership agreements. Work closely with university staff, VAF , Legends and Alumni Relations. Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University's mission and values. Duties and Responsibilities: Strategic Marketing & Branding: Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department. Enhance ticket sales and attendance at events. Maximize the reach of Villanova Athletics, View the full job description on the employer's website. Equal employment opportunity, including veterans and individuals with disabilities. PI287023175 / 11-2021.00 Marketing Managers

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