Digital Marketing Specialist (Paid Social and Programmatic)

Description

DIVE IN TO A NEW CAREER WITH LESLIE'S:

Founded in 1963, Leslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. We serve the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. We operate an integrated ecosystem of 900+ retail locations, backyard service and repair, a robust digital platform, and manufacturing and distribution divisions across 35+ states—enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's.

This position is not open to agency submissions.

This position is based at our corporate office in Phoenix, AZ, and follows a hybrid work schedule. Remote work is not available for this role. Candidates must reside within commuting distance, as relocation assistance is not provided. Additionally, applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support.

Job Overview:

We are seeking a talented Digital Marketing Specialist to execute and optimize programmatic and paid social advertising campaigns. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically related to display and video advertising, CTV, and paid social platforms. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.

Responsibilities:

• Execute and optimize display, digital video, and CTV advertising campaigns.

• Execute and optimize paid social media campaigns across platforms such as Meta and Tik Tok.

• Use marketing analytics tools (e.g., Google Analytics, platform-specific insights) to track, measure, and analyze campaign performance.

• Prepare detailed reports, presenting findings and recommendations to improve campaigns performance.

• Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies.

• Ability to analyze digital marketing performance metrics and provide actionable insights.

• Highly organized, able to prioritize, and work independently as well as in a team environment.

• Ability to communicate effectively & professionally (written/orally).

• Ability to work in a fast-paced environment, managing multiple competing priorities effectively

• Aptitude for intellectual curiosity within and outside of this role

Qualifications:

• Minimum 4 years in a similar position or performing similar duties.

• Proficiency in programmatic digital marketing platforms (e.g. DV360, TheTradeDesk and similar).

• Proficiency in paid social media platforms (Meta Ads Manager, Tik Tok Ads and similar).

• Proficiency with Excel and Google Analytics (GA4).

• Retail digital marketing experience is a plus.

• Bachelor’s degree or equivalent in Marketing or related discipline.

• Strong organizational skills with ability to manage multiple competing priorities.

Leslie's provides a robust benefits package, including:

• Comprehensive medical, pharmacy, dental, & vision plan options.

• Health savings account (with enrollment in the high deductible health plan option).

• Health & dependent care flexible spending accounts.

• Company-paid basic life and AD&D insurance.

• Voluntary supplemental life insurance.

• Company-paid short-term disability and voluntary long-term disability insurance.

• Pre-tax and Roth 401(k) with company match.

• Paid vacation, sick, and bereavement leave.

• Paid holidays, including a floating personal day.

• Employee assistance and wellness programs.

• Earned Wage access is available, allowing early access to a portion of your earned wages before payday.

• Product discounts at Leslie’s Retail stores.

Leslie’s recognizes a critical component to our continued success is our people.  Leslie’s is proud to have a culture of inclusion that seeks to celebrate and embrace the different backgrounds and perspectives that help drive our success and support team members in developing and growing with us. We aim to create a workplace where all team members feel welcomed and valued and inspire each other every day.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.