Marketing Lead

About Us SkyServe is sensor agnostic "Insights-as-a-Service" edge computing platform on-board satellites, providing inferences to industries, system integrator, and geospatial developers. Position Overview We are seeking a Marketing Lead who combines space sector understanding with strategic communications expertise to build the SkyServe marketing function from the ground up - bridgingtechnical excellence with business impact. You will architect and drive end-to-end marketing, PR, and communications strategies that elevate SkyServe’s brand and market relevance across privateenterprise buyers, government agencies, and defence stakeholders. This role requires familiarity with space technologies, defence procurement cycles, governmentcommunications norms, and commercial GTM strategies, and will be responsible for building andleading a high-performance marketing team. Key Responsibilities Strategic Brand and GTM Leadership

• Define and execute SkyServe’s integrated marketing strategy across all product and servicelines.

• Establish SkyServe’s brand identity and positioning in both commercial andgovernment/defence markets.

• Build differentiated value propositions that resonate with technical buyers, mission owners,and C-suite leaders.

• Develop strategic go-to-market frameworks for product launches, solution campaigns, andcross-sector outreach. Technical & Product Marketing

• Partner closely with engineering, product, and mission delivery teams to extract deep technical insights.

• Translate complex technologies (e.g., satellite platforms, ground systems, space services) into clear, compelling narratives for diverse stakeholder audiences.

• Oversee creation of technical collateral — whitepapers, case studies, product briefs, launch narratives, website content, and executive presentations. PR, Corporate Communications & Thought Leadership

• Drive proactive PR strategies for announcements, mission milestones, stakeholder communications, and major partnerships.

• Build SkyServe’s executive thought leadership presence across industry forums, government engagements, and defence tech platforms.

• Serve as the primary lead in communications with press, analysts, and industry bodies. Brand Campaigns & Market Positioning

• Conceptualise, develop, and execute integrated brand campaigns that cohesively represent SkyServe’s full portfolio of offerings.

• Design differentiated messaging frameworks tailored for diverse audiences, including: Investors and strategic partners

• Government and defence stakeholders

• Prospective talent and the broader public, positioning SkyServe as a next-generation space brand of choice

• Geospatial companies, enterprise customers, and downstream application partners

• Global space ecosystem stakeholders

• Ensure brand narratives balance technical credibility, strategic relevance, and aspirational storytelling across all communication channels.

• Drive consistent brand recall and trust across commercial, institutional, and international markets. Stakeholder Engagement & Marketing Enablement

• Forge strong alignment between marketing, sales, business development, and product leadership.

• Enable commercial teams with technical collateral, GTM plays, competitive intelligence, and customer insights.

• Support proposal and tender narratives for government and defence engagements.

• Craft stakeholder journeys for agencies, integrators, and enterprise buyers. Team Building & Operational Excellence

• Recruit and lead the full marketing function, including digital, content, PR, events, and analytics capabilities.

• Define KPIs, processes, and organizational rhythms that support cross-functional delivery excellence.

• Manage agency partners and external vendors aligned to strategic priorities. Market Intelligence & Competitive Insight

• Conduct continuous research on space market trends, competitor movements, regulatory changes, and ecosystem shifts.

• Translate insights into strategic recommendations and positioning opportunities. What We’re Looking For

• 4+ years in marketing, communications, or strategic positioning roles with space tech,aerospace, defence, or deep-tech companies — preferably with direct exposure togovernment/defence engagement.

• Demonstrated experience in PR, external communications, agency management, ormulti-channel marketing execution.

• Strong track record of partnering with technical leadership to develop credible space sectorpositioning. Core Competencies

• Strong understanding of space technology stack (satellite platforms, ground systems,missions, applications).

• Comfortable engaging with institutional, defence, and commercial stakeholders.

• Exceptional written, verbal, and executive communication skills.

• Ability to balance strategic thinking with hands-on execution.

• Collaborative team leader capable of scaling a marketing organization. Desirable (Not Mandatory)

• Experience supporting government or defence procurement communications, proposals, orstakeholder briefings.

• Familiarity with international space ecosystems, policy, and institutional engagementchannels.

• MBA or advanced degree with a focus on marketing, strategy, or tech management. Success Criteria

• Significant improvement in SkyServe’s market visibility and brand trust across both privateand government/defence segments.

• Strong pipeline support through technical positioning and tailored narratives.

• Successful launch of integrated marketing programs that achieve measurable engagement andbusiness outcomes.

• A well-structured, high-performing marketing team aligned to business priorities.