Northwestern Mutual Life Insurance Company logo

VP Thought Leadership Creative and

Northwestern Mutual Life Insurance Company

MILWAUKEE, WIJobSeen 4 days agoSeen in employer's feed 4 days ago

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At a glance

Compensation
No compensation found
Location
MILWAUKEE, WI
Work Authorization
Not specified

Olive lists jobs from US employers, including remote roles you can work from the United States.

Job overview

The Vice President of Thought Leadership, Creative and Content sets the enterprise vision for thought leadership, editorial, content, creative, and AI visibility strategy. The role aligns this work with brand, product, and career marketing priorities, partnering with senior leaders and cross-functional teams to strengthen brand authority, trust, relevance, and engagement. It also builds an AI-native content and creative engine and delivers measurable impact across traditional, digital, search, social, and AI-powered channels.

Skills & qualifications

RequiredNice to have

Skills

Thought Leadership StrategyEditorial StrategyContent StrategyCreative DirectionAI Visibility StrategyAI-Enabled Content OperationsBrand StorytellingAudience StrategyChannel PlanningPersonalizationContent DistributionContent AmplificationLifecycle Management

Full job description

JOB REQUIREMENTS: Summary:The Vice President of Thought Leadership, Creative and Content sets the enterprise vision for how the organization shapes ideas, tells its story, and engages priority audiences in an increasingly AI-influenced marketplace. This executive leads integrated thought leadership, editorial, content, creative, and AI visibility strategy in alignment withthe company's brand, product, and career marketing priorities to strengthen brand authority, differentiate the firm, and ensure the organization's expertise is discoverable, credible, and influential across traditional, digital, search, social, and AI-powered channels. In partnership with senior leaders, business lines, Brand, Marketing, Digital, Product, Research, Data, Technology, Legal, Compliance, and Communications, the VP establishes the narrative agenda, builds an AI-native content and creative engine, and delivers measurable impact on brand trust, relevance, reputation, engagement, client growth, and loyalty while improving the efficiency and effectiveness of how assets arecreated, distributed, and perform in market. Primary Duties & Responsibilities: Define and champion the enterprise thought leadership, creative, content, and AI visibility vision, ensuring a distinct and consistent point of view across audiences, channels, AI-powered answer environments, and experiences. Establish the annual strategy, operating plan, investment priorities, resource model, and performance framework for thought leadership, editorial, content, creative, and AI-enabled content operations. Partner with executive leadership and subject-matter experts to set a forward- looking narrative agenda that elevates the firm's expertise, anticipates audience needs, and advances business priorities. Lead the development of signature thought leadership platforms, original research, executive perspectives, and high-impact content that strengthen reputation, deepen engagement, and create demand. Advance the company's visibility and authority in AI-powered discovery environments by shaping high-quality, credible, structured, and reusable content that reinforces the firm's expertise, trust, and market leadership. Provide executive creative direction across brand storytelling, campaigns, digital experiences, presentations, video, and other priority communications, raising the standard for quality, relevance, and innovation. Build and scale an AI-native content and creative engine that responsibly uses emerging tools, workflows, and reusable assets to improve speed, personalization, quality, efficiency, and in-market performance. Build an integrated editorial and content ecosystem, including audience strategy, channel planning, personalization, distribution, amplification, and lifecycle management. Create enterprise governance, standards, and operating rhythms that improve prioritization, consistency, speed, reuse,... For full info follow application link. EEO/AA Employer/Vets/Disability ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/E09B708B8A8745A5 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.

How this job compares

Set against the 7,033 open Marketing jobs on Olive Jobs, counted October 28, 2026.

Pay
  • This postingNot listed
  • Wisconsin median$92–146K/yr32 salary ranges
  • Wisconsin median$18–26/hr27 hourly ranges
Openings
Olive Jobs lists 165 open Marketing jobs in Wisconsin and 7,033 across the US. 7% of them nationwide are listed as remote or flexible.
Hiring the most in Wisconsin
Experience
Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 7 years (4,422 postings).
Education
2,327 of the 7,033 open Marketing jobs (33%) ask for a bachelor's degree or higher.

Counted across the open, public US postings on Olive Jobs on October 28, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.

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