Senior Brand Insights & Governance Manager

Experience Required

None

Minimum Education Required

High School Diploma/G.E.D.

Compensation

$7.25 / hourly

Hours Per Week

40

Number Of Positions

1

Work Schedule and Shift Requirements

First (Day)

Job Description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry is looking for a Senior Brand Insights & Governance to own how the organization understands its audiences and how the brand shows up because of it. You will own segmentation and personas across audience segments, keep a continuous read on brand health, and build the governance and tools that let the rest of the org apply brand and audience knowledge correctly on their own. This role is part systems, part teaching. You keep the personas and guidelines accurate and up to date, and you make sure teams across the business know how to actually use them. You'll own the tools that guide our strategy - personas, guidelines, health tracking, - and help teams put the insights into practice day to day.

How You'll Contribute:

Segmentation & Personas

Own segmentation and personas for audience segments-keeping them accurate, current, and grounded in real audience behavior

Build and evolve the insight base on what moves each audience, synthesizing research, data, and signal as the marketplace shifts

Teach the org how to apply personas in practice-through enablement, documentation, and hands-on support-so teams use them correctly rather than as static reference material

Translate persona and audience work into messaging inputs and practical tools other teams can pick up and run with

Brand Health

Maintain an ongoing, consistent pulse on brand health across relevant metrics and signals

Stay closely attuned to NPS trends and incorporate them into your learnings to inform insights and actions

Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership

Track trends over time and flag emerging risks or opportunities before they become urgent

Brand Asset Management & Governance

Own and maintain brand guidelines, Confluence documentation, and governance processes that keep brand and persona usage consistent across the org

Build Claude skills and other tools that democratize access to brand and audience knowledge, reducing reliance on this team for every decision

Set and enforce quality standards for how brand and persona assets are used, updated, and retired

What You'll Bring to Xometry:

8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business

Proven experience building and scaling segmentation and personas from research through org-wide adoption

Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on

Experience owning governance systems-brand guidelines, documentation platforms, approval workflows-that hold up as an org scales

Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign

Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams

Strong teaching and enablement instincts; you measure success by whether others use personas well, not just whether personas exist

The estimated base salary range for new hires into this role is $132,000-150,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to r ace, color, r eligion, s ex, s exual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to r ace, color, r eligion, s ex, s exual orientation, gender identity, national origin, veteran, or disability status.

Job Type

Full time

Benefits Offered

Not specified

Veteran Preference

No

Place of Work

On-site

Requisition ID

5227587007