Marketing Coordinator

This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2627291 Role: The Marketing Coordinator contributes to the obtainment of CapEds business objectives and mission by implementing and tracking marketing campaigns across digital channels, in person events, and in-branch experiences. Essential Functions & Responsibilities: - Implements and actively monitors marketing campaign assets in all media channels to increase brand awareness, drive lead generation and facilitate member engagement. - Under the guidance of the AVP of Marketing & Creative Services, functions as the primary contact for all media purchases and deployment with media partners. - Tracks internal and external marketing assets and performs asset lifecycle maintenance activities, such as archiving and asset expiration. Curates a library of campaign resources for internal use. - Develops and generates reports on campaign performance, utilizing industry standard processes and platforms. - Serves as the primary administrator of CapEds email platform for member communication, coordinating with Risk Management to ensure Opt-In regulations are met and updating processes to meet compliance. - Maintains knowledge of all Credit Union products, services, and promotions. - Contributes to efficient Credit Union operations by performing other job-related duties as assigned.