Senior Web Experience/Operations Manager

Position Overview Citrix isseekinga highly motivated Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. This role sits within Marketing and serves as the bridge between business stakeholders, Product Marketing, Campaigns, IT, and agency partners to ensure the website supports business growth, customer engagement, and AI citations & visibility. The ideal candidate is a hands-on digital professional who can balance execution with strategic thinking. You willbe responsible forplanning, building, publishing, andoptimizingweb experiences while ensuring consistency, quality, and adherence to governance standards across the Citrix digital ecosystem. Note: This is not a software development role. It is a business-focused digital experience role responsible for turning marketing requirements into high-quality web experiences that drive measurable outcomes. What You'll Do Website Experience Management - Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences. - Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms. - Ensure all web experiences align with brand, messaging, accessibility, and user experience standards. - Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities. Digital Governance & Operations - Manage web governance processes, publishing workflows, approval processes, and content standards. - Ensure consistency across templates, content types, navigation structures, and user journeys. - Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication. - Manage website backlog, intake processes, and prioritization in partnership with stakeholders. Optimization & Analytics - Analyze website performance using GA4 and related analytics platforms. - Identifyopportunities to improve engagement, user journeys, AI citations, and content effectiveness. - Develop actionable recommendations based on customer behavior and performance insights. - Work with agencies to track,reportand improve LLM/AI visibility and close the feedback loop with content teams and product marketing. Cross-Functional Collaboration - Serve as Marketing's primary liaison for website-related initiatives. - Partner closely with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture. - Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives. - Facilitate alignment between stakeholders while driving projects to completion. SEO/GEO & Content Discoverability - Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure. - Partner with content creators to improve discoverability and customer engagement. - Monitor site health and collaborate with technical teams on SEO/GEO enhancements. What Success Looks Like - Improve Marketing's speed-to-publish fornew contentand campaigns. - Establish scalable governance and publishing processes. - Improve website engagement and citation performance. - Enhance the quality and consistency of the Citrix.com experience. - Create stronger alignment between Marketing, IT, and agency partners. - Deliver measurable improvements in user experience and operational efficiency. Required Qualifications 8+ years of exp