Brand Marketing & Strategy Consultant Brand Marketing

Our client, a well known insurance services group, is seeking an experienced Brand Marketing & Strategy Consultant to support heir enterprise market team. This role is remote, but you should be commutable to Hudson Yards in Manhattan for periodic meetings as needed.This role will be responsible for supporting shaping, evolving, and governing our brand strategy across the organization. This role will focus on brand/ product positioning, naming, architecture, and governance. The consultant will partner closely with creative, business line marketing teams, legal and more ensure a consistent, cohesive, and future-ready brand experience. You must be hands on, able to roll up your sleeves and do the work.Key Responsibilities:- Brand/ product positioning and messaging- Support the development and refinement of enterprise and business-level brand positioning frameworks.- Translate insights, research, and business strategy into clear brand and product narratives that drive differentiation and growth.Brand Architecture:- Assess and evolve brand architecture to ensure clarity, consistency, and scalability across enterprise, business units, and products.- Recommend naming and brand identity strategies that align to business objectives and market realities.Naming:- Develop and guide naming strategies for products, services, and programs, ensuring alignment with brand strategy, legal considerations, and customer relevance.- Manage naming processes, from ideation and vetting through stakeholder alignment and implementation.Brand Governance:- Define and oversee brand governance frameworks, ensuring consistent application of brand strategy, identity, and messaging.- Program manage and oversee the relaunch of the brand center with tools and resources.- Partner with our creative and content team to create tools, guidelines, and processes that enable brand stewardship across business units.- Review priority projects and initiatives for brand compliance. - Partner with marketing and communications teams to embed governance in daily practices.Program Management of Brand Initiatives:- Drive brand programs and strategic initiatives from planning to execution.- Manage workstreams, timelines, and stakeholder communications to ensure successful delivery.Qualifications- 7 +years of experience in brand strategy, brand architecture, naming, or related fields - agency or in-house.- Proven track record of developing brand positioning, naming, and architecture strategies for complex organizations.- Strong understanding of brand governance and experience implementing brand systems across enterprises.- Excellent project management skills with the ability to drive large-scale brand initiatives.- Strong communication and storytelling skills, with the ability to influence and gain buy-in from senior stakeholders.- Experience in financial services, insurance, or other highly regulated industries a plus.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: j