Vice President, Paid Social

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The VP, Paid Social is responsible for the strategic leadership, growth, management, retention, and satisfaction of a portfolio of key clients. This role leads paid social strategy and execution across assigned accounts, serving as a senior client partner and trusted advisor. The VP will provide strategic and tactical leadership across social marketing, develop strong senior-level client relationships, and guide teams in delivering innovative, data-driven solutions that drive business results.

The ideal candidate is an experienced paid social leader with a strong agency background, demonstrated business acumen, and a track record of developing talent, strengthening client relationships, and driving growth. They are passionate about the evolving social landscape and able to translate emerging platforms, technologies, data, and trends into meaningful opportunities for clients and the agency.

Responsibilities

• Provide strategic vision and overall leadership for paid social initiatives across assigned clients, ensuring strategies align with client business and marketing objectives.

• Maintain overall oversight of workflow, priorities, and assigned responsibilities within the team, ensuring projects are delivered completely, accurately, efficiently, and on time.

• Develop comprehensive paid social strategies across relevant platforms, partners, bidding technologies, and campaign management tools.

• Develop action plans for achieving and measuring campaign success, including establishing key performance indicators, measurement frameworks, and optimization strategies.

• Analyze campaign performance and translate data into actionable insights and recommendations that improve performance and identify opportunities for growth.

• Guide teams in optimizing campaigns and implementing new platform features, technologies, strategies, and best practices.

• Work closely with strategic planning, digital planning, activation, and other agency partners to ensure paid social is integrated with broader client marketing initiatives.

• Deliver strategic presentations and performance recommendations to clients and internal stakeholders.

• Serve as a subject matter expert on paid social, keeping clients and agency partners informed of industry trends, platform developments, emerging technologies, and new opportunities.

• Define and champion the strategic vision for leveraging AI-driven targeting, automation, and personalization across paid social, ensuring capabilities are applied at scale to drive measurable business growth and competitive advantage

• Develop points of view, best practices, case studies, and other intellectual capital that advance the agency's paid social capabilities.

• Support new business development and organic client growth by identifying opportunities, contributing to pitches, and helping develop solutions that drive agency growth.

• Provide vision, direction, coaching, and support to team members, fostering an environment that encourages collaboration, creativity, learning, and high performance.

• Allocate assignments effectively based on individual strengths, development opportunities, and client needs.

• Develop talent through ongoing coaching, feedback, mentorship, and performance management.

• Recruit, retain, and develop top talent to build a high-performing social team capable of delivering against client and agency goals.

• Serve as a senior point of contact and strategic advisor for assigned clients, building trusted relationships with senior stakeholders and providing effective long-term counsel.

• Develop a deep understanding of client businesses, industries, audiences, objectives, and competitive landscapes.

• Identify and communicate trends, emerging opportunities, and innovations across paid social and the broader digital media ecosystem.

• Advocate for the value of paid social and educate clients, partners, and internal teams on evolving capabilities, best practices, and opportunities.

• Partner with clients to define business objectives, establish appropriate KPIs, and translate those objectives into effective paid social strategies.

Qualifications

• 10+ years of experience in digital media, paid social, and/or marketing, with increasing levels of responsibility within an agency or media company.

• Significant experience leading paid social strategy and execution in an agency environment, including direct client-facing responsibilities.

• Strong understanding of paid social platforms, campaign management and bidding technologies, publisher self-service platforms, and the broader social media ecosystem.

• Experience developing and executing paid social strategies against both brand-building and direct-response objectives with clearly defined KPIs.

• Strong analytical skills with the ability to interpret campaign performance data, develop insights, and make strategic optimization recommendations.

• Demonstrated business acumen and a track record of success in media, marketing, or advertising services.

• Proven ability to build and strengthen senior-level client relationships and serve as a strategic advisor.

• Strong presentation, communication, relationship-building, diplomacy, and decision-making skills.

• Ability to think strategically and creatively while translating complex media and data concepts into clear recommendations.

• Experience evaluating the financial implications of strategic recommendations, including scopes, staffing, budgets, and/or fees.

• Proficiency in Microsoft Office Suite, including intermediate to advanced Excel and PowerPoint skills.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $149,340.00 - USD $239,148.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2026.