Senior Director, Marketing Communications

Senior Director, Marketing Communications Apply now Job no: 561775 Work type: Management (MPP) Location: Chancellor's Office Categories: MPP, Administrative, At-Will, Full Time Chancellor's Office Statement Join our team at the California State University, Office of the Chancellor, and make a difference in providing access to higher education. We are currently seeking experienced candidates for the position of Senior Director, Marketing Communications. The CSU Chancellor's Office, located on the waterfront adjacent to the Aquarium of the Pacific in downtown Long Beach, is the headquarters for the nation's largest and most diverse system of higher education. The CSU Chancellor's Office offers a premium benefit package that includes outstanding vacation, health, and dental plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 15 paid holidays a year. Salary The anticipated salary hiring range is up to $174,000 per year, commensurate with qualifications and experience. Work Arrangements Flexibility to telecommute two days a week, with three days on-site at the main headquarters in Long Beach, California. Premium Benefits Comprehensive Health, Dental, and Vision Benefits Generous vacation plan 15 paid holidays a year Tuition waiver education program (also applies to eligible family members) Membership in the California Public Employees Retirement System (PERS) More details here: Comprehensive Benefits Package Classification Administrator IV Position Information The California State University, Office of the Chancellor, is seeking a Senior Director, Marketing Communications to play a critical role in advancing the California State University (CSU) system's mission, brand reputation, and strategic goals. This position supports the associate vice chancellor of Strategic Communications and Brand Marketing in developing and executing high-impact marketing campaigns. The senior director manages and integrates a comprehensive range of internal and external marketing activities that define, promote, and protect the CSU brand while fostering engagement with diverse stakeholders across the state and beyond. This leadership role includes oversight of the Creative, Events, Marketing, Production, and Print Services teams and all administrative and operational functions within the department. The senior director directly manages a team of 15 staff members and coordinates with freelancers and consultants, ensuring alignment with organizational objectives, efficient operations, and high-quality output. Responsibilities Under the general direction of the Associate Vice Chancellor, Strategic Communications and Brand Marketing, the Senior Director, Marketing Communications will perform duties as outlined below: Strategic Collaboration -Serves as department co-lead, along with senior director of Media and Public Affairs and senior director of Integrated Strategic Communications, in the absence of the associate vice chancellor, Strategic Communications and Brand Marketing. Provides day-to-day support and resources to maintain smooth departmental operations and achieve established goals. Acts as internal and external point of contact to manage inquiries and offer assistance specific to Marketing Communications. -Provides leadership and support for all areas within Strategic Communications and Brand Marketing, including guidance on brand and creative services, marketing and production, video and photo needs, print services, and events. -Educates and supports CSU Office of the Chancellor colleagues on the role of Marketing Communications in adva cing CSU strategic initiatives, fostering understanding and collaboration. -Consults and collaborates with internal colleagues throughout the lifecycle of projects and campaigns. Identifies best practices and opportunities to improve internal processes and workflows, making recommendations to leadership to enhance efficiency and effectiveness. -Supports the professional development, goal setting, and training of Marketing Communications staff. Ensures that all team areas remain productive, adequately resourced, and capable of meeting capacity to deliver on departmental objectives. Strategic Marketing: -Collaborates with the Strategic Communications and Brand Marketing team to develop and oversee the implementation of integrated marketing campaigns that align with the CSU's strategic plan and institutional priorities. -Guides the Marketing Communications team in analyzing sentiment and audience insights to inform and optimize marketing strategies. -Partners with the senior directors of Media and Public Affairs and Integrated Strategic Communications to ensure marketing campaigns are cohesive, aligned with broader communication efforts, and effectively drive desired outcomes. -Creates advertising strategies as part of comprehensive marketing campaigns designed to achieve CSU goals and elevate brand impact. -Measures campaign effectiveness using analytics and data insights. Refines strategies and tactics based on performance to maximize outcomes and return on investment. -Oversee budgets and timelines for marketing campaigns, ensuring projects are delivered on schedule, within scope, and aligned with financial parameters. -Identifies opportunities for proactive marketing campaigns to advance advocacy efforts. Brand Alignment: -Maintains a strong and consistent CSU brand identity across all platforms and materials. Ensuring alignment with organizational values and goals. -Leads initiatives to enhance brand awareness, recognition, and reputation, fostering positive engagement with internal and external audiences. -Enforces brand guidelines to ensure consistency and quality in visual and verbal messaging across all communications and marketing efforts. -Monitors market sentiment and brand perception, responding proactively to feedback and trends to safeguard and strengthen the CSUs reputation. Events: -Provides strategic planning and guidance for client events, including conducting research, reviewing goals and audience, establishing metrics for success, and assisting with the development of supporting materials. -Ensures events align with the CSUs brand positioning and