
Alumni Engagement Manager, Texas McCombs
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Job overview
The Alumni Engagement Manager supports alumni engagement at Texas McCombs by tracking and reporting engagement data, fostering the McCombs Connect community, and managing outreach to a defined alumni portfolio. The role also supports alumni programming and events and coordinates communications and marketing with alumni teams to strengthen connections among alumni, students, and the school.
Skills & qualifications
Skills
Full job description
TRACK and REPORT ALUMNI ENGAGEMENT DATAManage alumni engagement requests, follow-up, and connections as defined by team leader, to be shared in monthly recaps to the McCombs leadership team.Accurately add and update alumni engagement data in the CRM system to track impact and inform strategy.SUPPORT ALUMNI PROGRAMMING and COMMUNITY ENGAGEMENTFoster the McCombs Connect alumni and student virtual community to drive engagement in alumni networking, connection, and event marketing.Work closely with alumni class ambassadors to maximize impact on McCombs Connect engagement.Support the planning and execution of alumni events, including those for local and regional chapters.MANAGE ALUMNI PORTFOLIO and OUTREACHFocus on a defined portfolio of alumni to outreach consistently to listen, learn, and build strong relationships.Engage alumni to define specific ways they want to participate via: 1) student education, programming, recruiting and/or networking, 2) executive education for their employer, 3) connecting with alumni career management for support, and/or 4) participating on a board or council.Manage contact information and interactions in a CRM, maintaining consistent follow-up to foster deeper engagement.DEVELOP and EXECUTE ALUMNI COMMUNICATIONS and MARKETINGCreate, coordinate, and disseminate alumni communications in collaboration with all alumni teams to ensure standardization, simplification, and meaningful content.Focus on the most effective communication channels to meet alumni where they are.Ensure all alumni teams are aware of communications and have an opportunity for input.Leverage and disseminate alumni engagement marketing pieces provided by the CMCO team, offering ideas to evolve marketing efforts.
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