Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President New
NEW YORK, NYJobSeen 2 days agoSeen in employer's feed 2 days ago
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Job overview
Marcus by Goldman Sachs is seeking a strategic, data-driven Vice President to lead its public website strategy and digital experience. The role owns the roadmap and governance model, driving customer acquisition, conversion optimization, site modernization, and marketing technology innovation. It partners across business and technology teams to deliver customer-centric experiences, measurable outcomes, and regulatory excellence.
Skills & qualifications
Skills
Qualifications
Full job description
Marcus by Goldman SachsAs the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches.About the roleThe Marcus Marketing team is seeking a strategic and data-driven Vice President to lead the Marcus Open Site strategy and digital experience function. This leader will define and execute the vision, roadmap, and governance model for Marcus's public digital experience, driving customer acquisition, conversion optimization, site modernization, and marketing technology innovation. The Vice President will partner across Marketing, Product, Engineering, Analytics, Risk, Legal, and Compliance to deliver customer-centric experiences, scalable digital capabilities, and measurable business outcomes while ensuring regulatory excellence. Key Responsibilities: * Website Strategy and Management: * Own the Marcus Open Site roadmap, prioritization, and enhancement strategy * Work with Marketing channel owners to deliver cohesive end-to-end digital experiences for customers * Maintain close partnership with Legal, Compliance, Privacy and Risk teams to ensure site activities meet regulatory requirements * Align business stakeholders on priorities, risks, and strategic direction of site * Maintain site roadmap, push engineering for site enhancements * Drive SEO/GEO initiatives * Oversee website team and manage relationship with content team * Digital Product and Engineering Partnership * Serve as Marketing's primary partner to Product and Engineering teams on site capabilities, platform investments, and digital enhancements * Influence prioritization of engineering roadmaps to deliver customer value and marketing objectives * Translate business requirements into open site solutions and customer facing enhancements * Drive execution of modernization initiatives and platform improvements * Experimentation, Analytics and Optimization * Drive A/B testing strategy and prioritization * Partner with Analytics teams to develop measurement frameworks, incrementality methodologies, attribution models, and customer journey insights * Use behavioral, campaign, and site performance data to influence product and marketing decisions * Lead evaluation of analytics platform strategy and future-state measurement capabilities * Site Transformation Initiatives * Represent Marketing and open site experience workstreams in large-scale transformation programs * Develop migration strategies, customer journey requirements, communication plans, and stakeholder alignment across business and technology teams * Manage dependencies, risks, governance reviews, and executive communicationsBasic Requirements * 5-10 years of experience in digital marketing, website strategy, digital product management, marketing technology, customer experience, or related disciplines. * Proven experience leading strategy and optimization for large-scale customer-facing digital platforms. * Demonstrated ability to influence and partner effectively across Marketing, Product, Engineering, Analytics, Risk, Legal, Compliance, and Design organizations. * Strong understanding of digital analytics, experimentation, conversion optimization, customer journey analysis, and performance measurement. * Experience defining business requirements and translating customer and business needs into scalable digital solutions. * Experience managing complex, cross-functional initiatives involving multiple stakeholders and technology platforms. * Strong analytical and problem-solving skills with a track record of using data
How this job compares
Set against the 459 open Marketing Strategy jobs on Olive Jobs, counted November 2, 2026.
- Pay
- This postingNot listed
- New York median$133–195K/yr67 salary ranges
- Openings
- Olive Jobs lists 82 open Marketing Strategy jobs in New York and 459 across the US. 5% of them nationwide are listed as remote or flexible.
- Hiring the most in New York
- JPMorgan Chase26 open
- Publicis Groupe9 open
- Meta3 open
- Experience
- This posting asks for at least 5 years of experience; Marketing Strategy postings that state a minimum ask for 7 years at the median (423 postings).
- Education
- 135 of the 459 open Marketing Strategy jobs (29%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 2, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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